Sales Director (SaaS)

Sanacommerce; Dubai; On-site; AED 350,000 - 650,000; Full time

Job summary

Sana Commerce in Dubai is seeking a seasoned global sales leader to define and execute our worldwide go-to-market strategy for B2B SaaS. You will own revenue targets, forecast accuracy and a healthy pipeline across SMB to Enterprise.

Lead a growing direct sales organization, recruit and coach account executives, and collaborate with Marketing, Pre-Sales, Partner Management and Customer Success to win multi-region deals. Fluency in English and relocation to Dubai are required.

Qualifications

• 10–15 years of sales experience in B2B SaaS, with a consistent record of meeting or beating targets and selling complex solutions to mid-market and enterprise buyers.
• Experience leading sales teams and the ambition to build and lead a global direct sales function.
• Proven success in a global or multi-region role, across different cultures and markets.
• Experience selling into the BENEFR, UK, US or DACH market.
• Strong command of a structured sales methodology, forecasting and pipeline management, with a data-driven approach to decisions.
• Excellent communication and executive presence, fluent English, based in Dubai or willing to relocate.

Responsibilities

• Define and execute the global sales strategy, go-to-market plan and revenue targets.
• Own new business number, sales forecast and pipeline health; report to executive team and board.
• Identify priority markets, segments and verticals across SMB, Mid-Market and Enterprise.
• Drive strategic and enterprise deals from first conversation to close with executive sponsorship.
• Implement MEDDICC and conduct regular deal reviews with disciplined forecasting.
• Drive CRM hygiene, sales process and tooling in partnership with Revenue Operations.
• Build a high-performance sales culture; hire, coach and develop account executives; set goals, territories, quotas and compensation with Finance/HR.
• Align with Marketing on pipeline targets and ICP; collaborate with Pre-Sales, Partner Management and Customer Success; feed market insights to Product.

Skills

Sales leadership

B2B SaaS sales

Forecasting

Pipeline management

MEDDICC

Executive communication

Tools

CRM tools

Job description

What you'll be doing:

Strategy and revenue ownership

Defining and executing the global sales strategy, go-to-market plan and annual revenue targets.

Owning the new business number, sales forecast and pipeline health, and reporting on them to the executive team and board.

Identifying priority markets, segments and verticals across SMB, Mid-Market and Enterprise, and focusing effort and resources where growth is greatest.

Sales execution

Personally driving strategic and enterprise deals from first conversation to close, including executive sponsorship and negotiation.

Bringing in a consistent sales methodology (such as MEDDICC), regular deal reviews and disciplined forecasting.

Driving CRM hygiene, sales process and tooling in partnership with Revenue Operations.

Team building and leadership

Laying the foundations for a high-performance, accountable sales culture as the direct sales team grows.

Hiring, onboarding, coaching and developing account executives, and planning the team's future growth.

Setting clear goals, territories, quotas and compensation plans in partnership with Finance and HR.

Cross-functional collaboration

Aligning with Marketing on pipeline targets, ICP and campaigns.

Working with Pre-Sales on discovery, demos and technical validation for live deals.

Partnering with Partner Management on partner-sourced and co-sold opportunities.

Working with Customer Success to ensure smooth handovers, expansion and retention.

Feeding market and customer insights back to Product to help shape the roadmap.

What you'll bring

10-15 years of sales experience in B2B SaaS, with a consistent record of meeting or beating targets and selling complex solutions to mid-market and enterprise buyers.

Experience leading sales teams, and the ambition to build and lead a global direct sales function.

Proven success in a global or multi-region role, working across different cultures and markets.

Experience selling into either the BENEFR, UK, US or DACH market.

Strong command of a structured sales methodology, forecasting and pipeline management, with a data-driven approach to decisions.

Excellent communication and executive presence, comfortable presenting to the C-suite and the board. You also need fluent English and to be based in Dubai or willing to relocate there.

Who we are

At Sana Commerce, our values drive everything we do:

Champions of Our League - We deliver lasting success, balancing quick wins and long-term value

Supercharge Our Customers - We're revolutionizing B2B commerce together, helping our customers to lead and succeed

Determined to Grow - We embrace challenges, growing and raising the bar for ourselves and our industry

Bold Together - We dare to be bold because we have each other's back

Job descriptions can be tough to interpret. Even if you may not tick all the boxes, we have ambitious plans and we encourage people who share our vision and look forward to growing with us.