Sales Associate

Alyasra Fashion; Dubai; On-site; AED 100,000 - 156,000; Full time

Job summary

Alyasra Fashion in Dubai is seeking a Sales Associate to deliver a premium client experience while achieving personal and store sales targets.

You will represent the brand by understanding client needs, guiding with product knowledge of fine jewelry, and building lasting relationships through proactive clienteling.

The ideal candidate thrives in a fast-paced luxury retail environment and maintains impeccable grooming and brand standards.

Qualifications

• 3+ years of experience in retail sales.
• Experience in fine jewelry or luxury fashion preferred.
• Excellent communication and interpersonal skills.
• Fluency in English; Arabic an advantage.
• Strong clienteling and relationship-building abilities.

Responsibilities

• Deliver a high level of personalized customer service and meet store targets.
• Welcome clients, understand their needs, and provide personalized product recommendations.
• Build and maintain strong client relationships through clienteling and follow-up.
• Achieve individual and store sales targets and contribute to business performance.
• Develop knowledge of the brand's jewelry collections, materials, and craftsmanship.
• Present and explain product features, pricing, care instructions, and relevant information.
• Assist clients in selecting jewelry based on preferences, style, occasion, and budget.
• Drive sales through cross-selling, upselling, and personalized recommendations.
• Handle inquiries, exchanges, returns, and after-sales requests according to policy.

Skills

Clienteling

Relationship Building

Customer Experience

Fine Jewelry Knowledge

Sales Target Achievement

POS System Proficiency

English Fluency

Arabic Advantage

Tools

POS System

Job description

As a Sales Associate, you will be responsible for delivering an exceptional and personalized client experience while achieving individual and store sales targets. You will represent the brand by building meaningful relationships with clients, understanding their needs, providing expert product guidance, and creating memorable shopping experiences.

The ideal candidate is passionate about customer service, fine jewelry, fashion, and lifestyle, with a strong commercial mindset and the ability to thrive in a fast-paced retail environment.

Key Responsibilities

• Deliver a high level of personalized customer service in line with the brand's standards.
• Welcome and engage clients, understand their needs, and provide personalized product recommendations.
• Build and maintain strong client relationships through effective clienteling and follow-up.
• Achieve individual and store sales targets and contribute to overall business performance.
• Develop strong knowledge of the brand's jewelry collections, materials, craftsmanship, product features, and brand story.
• Confidently present and explain product features, benefits, pricing, care instructions, and relevant product information.
• Assist clients in selecting jewelry based on their preferences, style, occasion, and budget.
• Drive sales through effective cross-selling, upselling, and personalized product recommendations.
• Handle customer inquiries, exchanges, returns, and after-sales requests professionally and in accordance with company policies.
• Maintain up-to-date knowledge of new collections, product availability, promotions, and commercial priorities.
• Proactively engage with existing and potential clients and maintain a strong client book.
• Follow up with clients regarding new arrivals, special occasions, product availability, and relevant collections.
• Ensure all sales transactions are processed accurately through the POS system.
• Handle payment transactions in accordance with company procedures.
• Support stock replenishment and maintain accurate product availability on the sales floor.
• Maintain excellent visual presentation and ensure the sales floor is clean, organized, and aligned with the brand's standards.
• Handle fine jewelry and other high-value merchandise with the highest level of care and comply with all security and loss-prevention procedures.
• Participate in stock counts, inventory checks, product launches, events, and other store activities.
• Work closely with the Store Manager and wider retail team to achieve store objectives.
• Stay informed about jewelry trends, customer preferences, competitors, and relevant developments within the fine jewelry market.
• Contribute to a positive, inclusive, and collaborative team environment.
• Perform other duties as assigned by management.

Requirements

• 3+ years of experience in retail sales role.
• Previous experience in fine jewelry, luxury, premium fashion, beauty, or lifestyle retail is preferred.
• Proven ability to deliver excellent customer service and achieve sales targets.
• Strong communication and interpersonal skills.
• Passion for fine jewelry, fashion, styling, and customer experience.
• Strong commercial awareness with a customer-first mindset.
• Excellent presentation and grooming standards.
• Ability to build genuine and long-term relationships with clients.
• Strong listening, selling, negotiation, and influencing skills.
• Comfortable working with sales targets and retail KPIs.
• Good computer and POS system knowledge.
• Fluency in English is required; Arabic and/or other languages are an advantage.
• Clienteling & Relationship Building
• Customer Experience
• Fine Jewelry Product Knowledge
• Attention to Detail
• Accountability
• Brand Representation

Key Performance Indicators

Performance will be measured through a combination of individual and store-level KPIs, including:

• Store sales achievement
• Conversion rate
• Average Transaction Value (ATV)
• Units Per Transaction (UPT)
• Clienteling and repeat-client engagement
• Customer experience and service standards
• Product knowledge
• Stock and transaction accuracy
• Attendance, punctuality, and adherence to company standards