Multichannel Ad Campaign Director

Info Resume Edge; Dubai; On-site; AED 150,000 - 260,000; Full time

Job summary

Info Resume Edge in Dubai seeks an Ad Campaign Manager to lead planning, execution, and optimization of paid advertising across digital and traditional channels. You will manage media budgets, analyze performance, and drive results aligned with business goals.

Deliver multi-channel campaigns (Google Ads, Meta, LinkedIn), work with creative, set up targeting and bidding, and report insights using Analytics and Data Studio.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 25 years of experience in digital marketing or advertising campaign management.
• Hands-on with ad platforms like Google Ads, Meta Business Suite, LinkedIn Ads or DSPs.

Responsibilities

• Develop and execute multi-channel advertising campaigns (Google Ads, Meta, LinkedIn, programmatic).
• Collaborate with creative teams to craft compelling ad creatives.
• Set up campaigns, targeting, bidding, and audience segmentation.
• Monitor performance and optimize for CTR, CPC, CPA, ROAS, and conversions.
• Prepare regular reports and insights using Google Analytics or Data Studio.
• Conduct A/B testing and apply findings to improve ad effectiveness.
• Manage and allocate advertising budgets across channels efficiently.
• Stay updated with industry trends and platform updates.
• Align messaging and audience strategy with Sales, Product, and Analytics teams.

Skills

Analytical thinking

Data interpretation

Campaign optimization

Communication

Project management

Excel

Google Analytics

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

LinkedIn Ads

DSPs

Google Data Studio

Excel

Job description

Info Resume Edge in Dubai seeks an Ad Campaign Manager to lead planning, execution, and optimization of paid advertising across digital and traditional channels. You will manage media budgets, analyze performance, and drive results aligned with business goals.

Deliver multi-channel campaigns (Google Ads, Meta, LinkedIn), work with creative, set up targeting and bidding, and report insights using Analytics and Data Studio.