ROI & Automation Performance Marketing Lead

ADNOC Group; Abu Dhabi; Presencial; AED 279.000 - 469.000; Jornada completa

Descripción de la vacante

ADNOC Group in Abu Dhabi is seeking a Digital Performance Marketing Manager to lead lower-funnel digital marketing initiatives, aimed at customer acquisition, conversions, and ROI optimization. The role requires expertise in ad tech, first-party data, and automation tools to drive measurable outcomes.

The position emphasizes strategy development, campaign optimization, and strong cross-functional collaboration with analytics, data science, and technology teams.

Formación

• Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field.
• 8 years of experience in performance marketing, digital advertising, and campaign optimization.
• Strong technical knowledge of ad tech, API integrations, and automation tools.

Responsabilidades

• Design and implement lower-funnel strategies across search, display, programmatic, and affiliate platforms to drive conversions.
• Optimize campaigns for ROAS, CPA, and conversion rates using analytics and attribution models.
• Lead API integrations and automation initiatives to improve data flow and scalability.
• Collaborate with media planning, analytics, and creative teams to align messaging with performance goals.
• Coordinate with vendors and agencies to execute campaigns effectively.

Conocimientos

Performance marketing

Digital advertising

Campaign optimization

Ad tech

API integrations

Automation tools

Analytics

Attribution models

First-party data

ROI optimization

Educación

Bachelor's degree in Marketing/Business/ Digital Media

Herramientas

API integrations

Descripción del empleo

ADNOC Group in Abu Dhabi is seeking a Digital Performance Marketing Manager to lead lower-funnel digital marketing initiatives, aimed at customer acquisition, conversions, and ROI optimization. The role requires expertise in ad tech, first-party data, and automation tools to drive measurable outcomes.

The position emphasizes strategy development, campaign optimization, and strong cross-functional collaboration with analytics, data science, and technology teams.