Head of Growth – Social Media

Robot24.com; Dubai; Remote; AED 350,000 - 600,000; Full time

Job summary

Robot24.com is building a global social audience across Instagram, TikTok, YouTube and X/Twitter. You will own the growth strategy, identify winning formats, and drive organic reach, engagement and follower growth at scale.

This role requires a proven track record turning content into measurable audience growth, a data-driven testing mindset, and hands-on expertise with short-form video platforms. You will collaborate with editorial, production and post-production teams to translate performance

Qualifications

• Hands-on experience with Instagram, TikTok, YouTube and X/Twitter, and deep knowledge of short-form and long-form video distribution.
• Proven track record of growing accounts from early stages with organic strategies.
• Ability to demonstrate concrete growth results with numbers and dates.

Responsibilities

• Own the overall social growth strategy across Instagram, TikTok, YouTube and X/Twitter.
• Develop and execute strategies to drive audience growth, reach, engagement, and brand awareness.
• Identify winning formats, optimize content hooks, thumbnails, titles and CTAs, and run systematic tests.

Skills

Instagram growth

TikTok growth

YouTube growth

X/Twitter growth

Analytics

A/B testing

Content strategy

Education

Bachelor’s degree in Marketing or Communications

Tools

Analytics platforms

A/B testing tools

Job description

Mission: Build a global social audience from the ground up — and scale it aggressively.

About Robot24.com

Robot24.com is the global news platform dedicated exclusively to robotics news.

We don’t report robotics from a desk. We go directly to the source.

Our own global field teams film and report from manufacturers, companies and facilities where robots are being developed, tested and deployed, as well as major robotics events around the world. Wherever robotics is happening, we aim to be there — producing original content directly from the source.

Robot24.com officially went live one week ago. Our global field teams, editorial structure and content production infrastructure are already in place. Now we are looking for the person who can turn that content engine into a massive global audience.

Our ambition is to build the world’s leading media brand for robotics.

The Mission

Take Robot24.com’s social channels from zero to massive global scale.

Our immediate target is to break the 1 million follower mark by the end of the year and build the growth engine capable of taking the brand far beyond that.

This is not a role for someone who has primarily achieved growth by spending millions on advertising.

We are looking for someone who genuinely understands why content grows.

You should know how to identify winning formats, engineer distribution, analyze audience behavior, test aggressively and turn individual successful videos into repeatable growth systems.

What You Will Own

You will own the overall social growth strategy across:

Instagram · TikTok · YouTube · X / Twitter

You will be responsible for developing and executing the strategy that drives audience growth, reach, engagement, video views and global brand awareness.

This includes:

• Building and continuously optimizing our social growth strategy
• Identifying content formats capable of generating large-scale organic reach
• Understanding what makes people stop scrolling, watch, share, comment and follow
• Developing and optimizing hooks, video structures, titles, thumbnails, captions and CTAs
• Understanding optimal video length and retention mechanics across each platform
• Analyzing watch time, retention curves, completion rates, shares, saves, CTR and follower conversion
• Running systematic A/B tests across hooks, openings, formats, thumbnails, titles, posting times and content structures
• Identifying exactly why individual pieces of content outperform or underperform
• Turning successful posts into repeatable formats and scalable content franchises
• Developing platform-specific strategies rather than simply reposting identical content everywhere
• Identifying emerging formats, algorithm changes and distribution opportunities early
• Building a data-driven testing and experimentation culture around social content
• Working closely with our editorial, social, production and post-production teams to translate performance insights into better content
• Overseeing paid social strategy where it can strategically accelerate content that has already demonstrated strong potential
• Working alongside our Collaboration Specialist on influencer, creator and strategic distribution partnerships
• Building a truly global audience rather than optimizing for a single market

What We Are Looking For

A proven track record is mandatory.

We are not looking for someone who can tell us how growth should work.

We want someone who has already done it.

You must be able to demonstrate previous examples of accounts, brands, media companies or businesses you have materially scaled through social media.

Your application should include specific evidence and numbers, including where possible:

Time period → Growth achieved

Organic reach / views generated

Your exact role in achieving that growth

Paid vs. organic contribution

We are particularly interested in candidates who have built audiences from an early stage, rather than inheriting already-established accounts.

What You Should Have

Strong hands-on experience with Instagram, TikTok, YouTube and X/Twitter, combined with a deep understanding of short-form and long-form video distribution.

You should understand:

Hooks. Retention. Watch time. CTR. Thumbnails. Titles. A/B testing. Content velocity. Audience psychology. Viral distribution. Platform algorithms. Viewer-to-follower conversion. Organic growth. Paid amplification. Creator distribution.

You should be equally comfortable looking at a retention graph and telling an editor exactly why viewers dropped at second six.

We expect you to be highly analytical, extremely fast and comfortable operating in a high-output media environment where content is constantly tested, analyzed and improved.

What This Role Is NOT

This is not a traditional marketing manager position.

It is not primarily about brand guidelines, corporate campaigns, presentations or managing large advertising budgets.

And we are specifically not looking for someone whose definition of growth is spending $20 million to acquire an audience.

Large budgets can buy reach.

We are looking for someone who understands how to create demand, attention and distribution organically — and then use paid media intelligently to amplify what already works.

The Person We Want

You are obsessed with understanding why one video gets 20,000 views while another gets 20 million.

You instinctively question the first three seconds of every video.

You test rather than guess.

You understand that different platforms require different packaging and distribution strategies.

You know when a format has potential before it becomes obvious to everyone else.

Most importantly, you have already demonstrated that you can turn content into measurable audience growth.