Shopper Trade Marketing & Assets Creation

Bridge Talent Solution; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading recruitment agency is seeking a Shopper Trade Marketer in Dubai to develop and execute category plans and shopper activation initiatives. The ideal candidate will have at least 5 years of mid-level experience in trade marketing, with strong data and analytics skills and the ability to communicate effectively in English. This role involves working in complex international environments, improving shopper experiences, and developing impactful marketing campaigns across multiple channels.

Qualifications

• 5+ years of experience in trade marketing or related fields at mid-seniority level.
• Ability to work in international environments and communicate clearly in English.
• Clear business communication in English with strong analytics capability.

Responsibilities

• Develop and execute category development plans and shopper activation initiatives.
• Identify omnichannel business opportunities through analysis.
• Improve shopper experience across touchpoints.
• Create channel-specific planograms and optimize assortment.
• Develop and monitor in-store and online POS assets and shop-floor plans.
• Create and monitor shopper activation campaigns to optimize conversions.
• Coordinate supplier timelines, POS requirements and reviews.
• Co-develop distributor plans and monitor product launches.
• Execute regional retailer activation programs and promo calendars.

Skills

Data and analytics skills

Business communication in English

Team player

Working in international environments

Education

Degree in Economics, Marketing or Commercial related field

Job description

Shopper Trade Marketing & Assets Creation

About the job

The Shopper Trade Marketer is responsible for developing and executing the category development plans and shopper activation initiatives, based on the Company brand and shopper/trade marketing strategy. The Shopper Trade Marketer will provide business insights and identify business opportunities through analysis and research at market, channel, customer and shopper level.

Tasks and responsibilities

• Deploy the channel vision and category management approach into the key markets in close cooperation with the sales team, local Company distribution partners and other internal stakeholders.
• Identify omnichannel business opportunities through analysis of market, channel, customer and shopper data.
• Development of Channel & Category Management Plan – approach per country (focus on driving Category Management projects at key MEA retail customers, especially tier 2 countries, together with local distributor).
• Improve shopper experience across all touchpoints.
• Develop and monitor Point of Purchase Marketing (on‑ and offline).
• Develop and monitor Shopper Activation Campaigns for all touchpoints to optimize conversion rates.
• Liaise with suppliers on sourcing, timelines, POS requirements, and supplier reviews to ensure that activations are effective and on schedule, building strong working relationships.
• Develop and maintain the brand on the shop floor plan (“shop‑in‑shop” approach).
• Create channel‑specific planograms and optimize assortment.
• Co‑develop and monitor yearly distributor plans, including key product launch monitoring (online and offline).
• Execute regional/local retailer & activation programs (e.g., promo calendar, in‑store events, trade shows), including promotion plan.
• Develop effective shopper marketing plans, including in‑store and online assets, for key retailers. For each activation, evaluate performance and insights to add continuous improvement into planning cycles.

Profile

What you bring to the table

• Degree minimum: University in Economics, Marketing or Commercial related field.
• Experience level: mid‑level seniority, 5+ years.
• Clear business communication in English.
• Excellent data and analytics skills.

Skill Set

• Working in complex, international environments with remote teams across multiple locations.
• A hands‑on, team player who can deal with a lot of freedom and give the team space to create innovative frameworks so that results are achieved.