Regional Marketing Lead, MEASA

Shure MEA; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Shure MEA seeks a Senior Specialist, Marketing to own end-to-end MEASA marketing, spanning the Middle East, Africa and India. You will lead demand generation, ABM, events, PR and e-tail strategies from Dubai with regional travel.

You will partner with Sales to drive pipeline, manage budgets, and localize campaigns across pro audio, enterprise and consumer segments, ensuring brand consistency and measurable ROI.

Qualifications

• Bachelor’s degree in Marketing / Communication / Business Administration or related field; MBA is a plus.

Responsibilities

• Regional marketing strategy: Builds and owns the annual MEASA marketing plan for the Middle East, Africa and South Asia (India), aligned to regional sales targets and global brand priorities, with clear country and segment priorities across pro audio, enterprise/conferencing and consumer/creator categories.
• Budget and ROI: Plans, controls and monitors the MEASA marketing budget, including partner MDF and co-op funds; reallocates investment based on measured performance and return.
• Brand and product launches: Drives brand awareness and preference through integrated campaigns; localises global brand platforms and creates go-to-market plans for new products based on the timeline and content provided by Global Marketing, with clear internal communication to Sales.
• Events and trade shows: Defines, plans and executes national and international trade shows and industry events across the region (e.g. GITEX, InfoComm India), as well as Shure-led roadshows, customer trainings, in-house fairs, partner events and artist/creator activations, working closely with Sales to strengthen end-user relationships.
• Demand generation: Plans and runs always-on and campaign-based demand generation across digital, paid media, email, webinars and content to generate qualified leads and pipeline; owns lead nurturing and handover to Sales in partnership with the sales organisation.
• Account-based marketing (ABM): Partners with Sales to select priority accounts in key verticals (e.g. enterprise, education, government, hospitality, broadcast, houses of worship) and executes one-to-one and one-to-few ABM programmes, measuring account engagement and pipeline influence.
• Channel partner relationships: Builds and maintains strong relationships with distributors, resellers, systems integrators and retail partners across MEA and India; leads joint marketing planning and quarterly business reviews with key partners.
• Channel partner programmes: Manages regional channel partner programs, including co-marketing and MDF approval and claims, ensuring compliance, consistent brand use and measurable return.
• Partner enablement: Equips partners to sell and market Shure through product training, sales tools, partner content, webinars, newsletters, social media toolkits, video and virtual learning.
• PR and communications: Main contact for PR agencies and media in the Middle East, Africa and India; drives press releases, launches, media relations, case studies and thought leadership; manages issues and crisis communications in line with Global PR, and owns regional social media and internal communications.
• E-tail strategy: Develops and executes the regional e-tail strategy along with distribution partners across key marketplaces and online retailers (e.g. Amazon, Noon, Flipkart): product content and brand stores, ratings and reviews, retail media, promotions and share of search.
• Digital strategy: Owns the regional digital presence, including website localisation, SEO/SEM, paid social, influencer and creator partnerships, and marketing automation, ensuring a consistent and high-performing customer journey online.
• Marketing materials: Manages the creation and localisation (including Arabic where required) of marketing materials, merchandise and swag with internal web services, agencies, copywriters, designers and vendors to support Sales, partners and campaigns.
• Global and HQ initiatives: Evaluates global and HQ marketing initiatives and decides which are adopted and localised for MEASA.
• Measurement and reporting: Defines KPIs and dashboards for all activities, uses Salesforce to track and share campaign and pipeline performance, and presents results and recommendations to the Senior Marketing Lead, Middle East, Africa & Asia Pacific and Global Marketing.
• Agency and vendor management: Selects, briefs and manages regional agencies and vendors (creative, media, PR, events, e-commerce), holding them to agreed scope, quality and budget.

Skills

Strategic marketing

B2B marketing

Campaign management

Event planning

ABM

Budget management

Education

Bachelor's degree in Marketing/Communication/Business Administration

MBA is a plus

Tools

Salesforce

Marketo

Pardot

HubSpot

Job description

Shure MEA seeks a Senior Specialist, Marketing to own end-to-end MEASA marketing, spanning the Middle East, Africa and India. You will lead demand generation, ABM, events, PR and e-tail strategies from Dubai with regional travel.

You will partner with Sales to drive pipeline, manage budgets, and localize campaigns across pro audio, enterprise and consumer segments, ensuring brand consistency and measurable ROI.