Regional Sales Manager (Performance Cars)

Byd Company; Dubai; Hybrid; AED 600,000 - 1,200,000; Full time

Job summary

Byd Company in Dubai seeks an experienced Senior Automotive Sales Leader to drive profitable retail sales for flagship models through dealer partners across the Middle East. You will oversee regional sales planning, dealer performance and private-client development, ensuring targets and an exceptional luxury purchasing experience.

You will manage inventory, forecasts and launches, while building capabilities within partner networks and coordinating with marketing, product and aftersales teams.

Qualifications

• Bachelor’s degree in business, marketing or related discipline.
• Eight+ years of automotive sales experience, with three+ years in luxury/performance sales management.
• Proven success in private-client development and dealer/distributor partnerships.
• Strong understanding of Middle East luxury automotive markets and regional experience preferred.
• Strong pricing, negotiation, forecasting, inventory management and sales analysis skills.
• Ability to influence senior dealer stakeholders and high-value customers.
• Knowledge of electric vehicles and advanced automotive tech is a plus.
• Fluent English; Arabic is an advantage; willing to travel regionwide.

Responsibilities

• Sales strategy and delivery: develop and execute sales plans for each model and market.
• Dealer performance management: lead business reviews, set targets and actions.
• Private-client development: build relationships with high-net-worth customers and corporate accounts.
• Customer experience: set standards for enquiries, private viewings and handovers.
• Commercial discipline: monitor pricing, discounts and policies.
• Inventory and forecasting: align dealer forecasts with demand and manage stock.
• Dealer capability: develop showroom staff and provide training.
• Launches and engagement: coordinate launches, events and referrals.
• Market intelligence and reporting: monitor competitors and report to leadership.

Skills

Automotive sales

Private-client development

Dealer partnerships

Pricing & negotiation

Forecasting

Inventory management

Sales performance analysis

Cross-functional coordination

Arabic language (advantage)

Education

Bachelor’s degree in business, marketing or related discipline

Job description

Role Purpose

Drive profitable retail sales for the assigned performance and luxury flagship models across the Middle East through our dealer partners. The role combines regional sales planning, dealer performance management and private-client development, delivering sales targets and a customer experience consistent with the positioning of each model.

Model portfolio: DENZA Z, DENZA Z9GT, YANGWANG U9, YANGWANG U8 and YANGWANG U8L.

Key Responsibilities

• Sales strategy and delivery: Develop and execute sales plans for each assigned model and market. Translate regional objectives into dealer targets, customer-development priorities and clear action plans.
• Dealer performance management: Lead regular business reviews with dealers covering retail sales, orders, customer pipeline, conversion, cancellations and inventory. Agree corrective actions and follow through on delivery.
• Private-client development: Work with dealers to build relationships with high-net-worth customers, collectors, business leaders, family offices and relevant corporate accounts. Support key customer negotiations and bespoke purchase requirements.
• Customer experience: Establish standards for enquiry handling, private viewings, demonstrations, vehicle presentation and handover, tailored to each model. Coordinate with aftersales teams to resolve customer concerns and maintain ownership satisfaction.
• Commercial discipline: Monitor transaction prices, discounts and sales support against approved policies. Recommend targeted commercial actions that support growth while protecting profitability, brand value and residual values.
• Inventory and forecasting: Consolidate dealer forecasts and align customer orders and vehicle allocations with demand. Manage stock availability, ageing inventory and demonstration vehicles to support healthy retail sales.
• Dealer capability: Develop designated dealer sales specialists and assess showroom readiness. Coordinate product training, luxury and performance selling skills, sales coaching and consistent customer relationship management practices.
• Launches and customer engagement: Partner with marketing, product and dealer teams on launches, private previews, driving experiences, customer events and referral programmes. Track resulting qualified leads, orders and retail deliveries.
• Market intelligence and reporting: Monitor competitor products, pricing and customer offers. Provide accurate performance reporting and practical recommendations to regional leadership and headquarters.

Candidate Profile

• Bachelor’s degree in business, marketing or a related discipline.
• At least eight years of automotive sales experience, including three years in luxury or performance automotive sales management.
• Proven success developing private-client business, managing dealer or distributor partnerships and delivering sales targets.
• Strong understanding of Middle East luxury customers and automotive markets; regional experience preferred.
• Commercially strong in pricing, negotiation, forecasting, inventory management and sales performance analysis.
• Confident managing senior dealer stakeholders and high-value customers.
• Able to influence dealer teams, establish accountability and coordinate across functions.
• Knowledge of electric vehicles and advanced automotive technology preferred.
• Fluent English; Arabic is an advantage. Willingness to travel across the region.

Key Performance Indicators

• Retail sales achievement by assigned model and market.
• Profitability and sales-support expenditure against agreed plans.
• Qualified customer pipeline, conversion and cancellation rates.
• Inventory ageing and forecast accuracy.
• Customer satisfaction and compliance with luxury sales standards.
• Dealer capability and completion of agreed performance actions.