Regional Sales Lead: Luxury & Performance Cars (MEA)

Byd Company; Dubai; Hybrid; AED 600,000 - 1,200,000; Full time

Job summary

Byd Company in Dubai seeks an experienced Senior Automotive Sales Leader to drive profitable retail sales for flagship models through dealer partners across the Middle East. You will oversee regional sales planning, dealer performance and private-client development, ensuring targets and an exceptional luxury purchasing experience.

You will manage inventory, forecasts and launches, while building capabilities within partner networks and coordinating with marketing, product and aftersales teams.

Qualifications

• Bachelor’s degree in business, marketing or related discipline.
• Eight+ years of automotive sales experience, with three+ years in luxury/performance sales management.
• Proven success in private-client development and dealer/distributor partnerships.
• Strong understanding of Middle East luxury automotive markets and regional experience preferred.
• Strong pricing, negotiation, forecasting, inventory management and sales analysis skills.
• Ability to influence senior dealer stakeholders and high-value customers.
• Knowledge of electric vehicles and advanced automotive tech is a plus.
• Fluent English; Arabic is an advantage; willing to travel regionwide.

Responsibilities

• Sales strategy and delivery: develop and execute sales plans for each model and market.
• Dealer performance management: lead business reviews, set targets and actions.
• Private-client development: build relationships with high-net-worth customers and corporate accounts.
• Customer experience: set standards for enquiries, private viewings and handovers.
• Commercial discipline: monitor pricing, discounts and policies.
• Inventory and forecasting: align dealer forecasts with demand and manage stock.
• Dealer capability: develop showroom staff and provide training.
• Launches and engagement: coordinate launches, events and referrals.
• Market intelligence and reporting: monitor competitors and report to leadership.

Skills

Automotive sales

Private-client development

Dealer partnerships

Pricing & negotiation

Forecasting

Inventory management

Sales performance analysis

Cross-functional coordination

Arabic language (advantage)

Education

Bachelor’s degree in business, marketing or related discipline

Job description

Byd Company in Dubai seeks an experienced Senior Automotive Sales Leader to drive profitable retail sales for flagship models through dealer partners across the Middle East. You will oversee regional sales planning, dealer performance and private-client development, ensuring targets and an exceptional luxury purchasing experience.

You will manage inventory, forecasts and launches, while building capabilities within partner networks and coordinating with marketing, product and aftersales teams.