Regional Fire Protection Business Development Lead

Johnson Controls; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Johnson Controls is seeking a Business Development Manager to drive growth in the Middle East & Africa, reporting to the Territory Sales Director. The role focuses on expanding the customer base for fixed firefighting systems and managing partnerships across Saudi Arabia and UAE.

The ideal candidate will have 5+ years in sales or demand creation in firefighting foam environments, strong stakeholder engagement, and a strategic mindset to align technical benefits with business outcomes.

Qualifications

• Strong technical communication and presentation skills.
• Minimum 5 years of experience in Sales or Demand Creation, ideally in firefighting foam/fire protection.
• Ability to build relationships with technical stakeholders and decision-makers.
• Strategic thinking to align technical benefits with business outcomes.
• Willingness to travel frequently within the region and periodically outside it.
• Fluent in English; Arabic speakers are preferred.

Responsibilities

• Define and implement long-term strategic objectives to grow market presence.
• Cultivate partner and influencer relationships; identify new business opportunities.
• Expand customer base across the Middle East & Africa region; monitor trends and competitors.
• Collaborate with sales teams to forecast, plan annual sales, and drive revenue growth.

Skills

Technical communication

Sales experience

Relationship building

Strategic thinking

Travel readiness

English fluency

Job description

Johnson Controls is seeking a Business Development Manager to drive growth in the Middle East & Africa, reporting to the Territory Sales Director. The role focuses on expanding the customer base for fixed firefighting systems and managing partnerships across Saudi Arabia and UAE.

The ideal candidate will have 5+ years in sales or demand creation in firefighting foam environments, strong stakeholder engagement, and a strategic mindset to align technical benefits with business outcomes.