Regional Digital Website SEO & CRO Specialist (Freelance)

Nord Anglia Education

6 days ago

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Around 3 years hands-on experience in website content management, SEO or website optimisation (agency or in-house).
Practical experience with a CMS (Sitecore desirable).
Working knowledge of on-page SEO, Google Search Console and GA4
A basic understanding of CRO, landing pages, website forms and user experience
Comfortable testing changes and interpreting simple website KPIs
Strong organisation, attention to detail and communication skills
Ability to work across cultures and meet agreed deadlines
Experience in education or service-sector marketing (desirable)
Bachelor's degree (desirable)

Publishing and updating school website pages, landing pages, forms and calls to action in Sitecore or the relevant CMS.
Checking pages on mobile and desktop for accuracy, accessibility basics and brand consistency.
Implementing on-page SEO improvements including titles, descriptions, headings, internal links and alt text.
Supporting keyword mapping, content refreshes, redirects and technical SEO fixes.
Reviewing Search Console and SEO monitoring outputs to flag issues and opportunities.
Reviewing parent journeys, enquiry forms and CTAs and implementing approved CRO tests.
Testing forms, thank-you pages and tracking with the analytics team.
Keeping a tracker of website SEO and CRO changes and sharing updates with regional and school teams.