Regional Digital Growth: SEO & CRO & Website (Freelance)

Nord Anglia Education; Abu Dhabi; On-site; AED 167,000 - 268,000; Full time

Job summary

Nord Anglia Education is seeking a Regional Digital Website, SEO & CRO Freelancer to join our Middle East Regional Office in Dubai. The role focuses on updating school websites across the region, implementing SEO and CRO changes to improve parent journeys and generate enquiries.

You will work with the Regional Head of Digital on CMS updates, on-page SEO, keyword mapping and tracking of performance, ensuring brand consistency and timely delivery.

Qualifications

• Around 3 years’ hands-on experience in website content management, SEO or website optimisation.
• Experience with a CMS (Sitecore desirable).
• Knowledge of on-page SEO, Google Search Console and GA4.
• Understanding of CRO, landing pages and user experience.
• Ability to test changes and interpret basic website KPIs.

Responsibilities

• Publish and update school website pages, landing pages, forms and calls to action in Sitecore or the relevant CMS.
• Check pages on mobile and desktop for accuracy, accessibility and brand consistency.
• Implement on-page SEO improvements including titles, descriptions, headings, internal links and alt text.
• Support keyword mapping, content refreshes, redirects and technical SEO fixes.
• Review Search Console and SEO monitoring outputs to flag issues and opportunities.
• Review parent journeys, enquiry forms and CTAs, and implement approved CRO tests.
• Test forms, thank-you pages and tracking with the analytics team.
• Keep a tracker of website, SEO and CRO changes and share updates with regional and school teams.

Skills

Website content management

SEO

CRO basics

Google Search Console

GA4

Content updates

Communication skills

Cross-cultural collaboration

Education

Bachelor’s degree

Tools

Sitecore

Job description

Nord Anglia Education is seeking a Regional Digital Website, SEO & CRO Freelancer to join our Middle East Regional Office in Dubai. The role focuses on updating school websites across the region, implementing SEO and CRO changes to improve parent journeys and generate enquiries.

You will work with the Regional Head of Digital on CMS updates, on-page SEO, keyword mapping and tracking of performance, ensuring brand consistency and timely delivery.