Regional Digital Website, SEO & CRO Freelancer

Nord Anglia Education; Abu Dhabi; On-site; AED 167,000 - 268,000; Full time

Job summary

Nord Anglia Education is seeking a Regional Digital Website, SEO & CRO Freelancer to join our Middle East Regional Office in Dubai. The role focuses on updating school websites across the region, implementing SEO and CRO changes to improve parent journeys and generate enquiries.

You will work with the Regional Head of Digital on CMS updates, on-page SEO, keyword mapping and tracking of performance, ensuring brand consistency and timely delivery.

Qualifications

• Around 3 years’ hands-on experience in website content management, SEO or website optimisation.
• Experience with a CMS (Sitecore desirable).
• Knowledge of on-page SEO, Google Search Console and GA4.
• Understanding of CRO, landing pages and user experience.
• Ability to test changes and interpret basic website KPIs.

Responsibilities

• Publish and update school website pages, landing pages, forms and calls to action in Sitecore or the relevant CMS.
• Check pages on mobile and desktop for accuracy, accessibility and brand consistency.
• Implement on-page SEO improvements including titles, descriptions, headings, internal links and alt text.
• Support keyword mapping, content refreshes, redirects and technical SEO fixes.
• Review Search Console and SEO monitoring outputs to flag issues and opportunities.
• Review parent journeys, enquiry forms and CTAs, and implement approved CRO tests.
• Test forms, thank-you pages and tracking with the analytics team.
• Keep a tracker of website, SEO and CRO changes and share updates with regional and school teams.

Skills

Website content management

SEO

CRO basics

Google Search Console

GA4

Content updates

Communication skills

Cross-cultural collaboration

Education

Bachelor’s degree

Tools

Sitecore

Job description

Job description

Nord Anglia Education is looking for a Regional Digital Website, SEO & CRO Freelancer to join our Middle East Regional Office in Dubai.

Working with the Regional Head of Digital, you will update and improve our school websites across the Middle East – making CMS changes, SEO improvements and conversion-rate optimisation (CRO) changes that improve the parent journey and generate quality enquiries.

The role:

We seek an individual to join as a Regional Digital Website, SEO & CRO Freelancer where your focus will be:

• Publishing and updating school website pages, landing pages, forms and calls to action in Sitecore or the relevant CMS
• Checking pages on mobile and desktop for accuracy, accessibility basics and brand consistency
• Implementing on-page SEO improvements, including titles, descriptions, headings, internal links and alt text
• Supporting keyword mapping, content refreshes, redirects and technical SEO fixes
• Reviewing Search Console and SEO monitoring outputs to flag issues and opportunities
• Reviewing parent journeys, enquiry forms and CTAs, and implementing approved CRO tests
• Testing forms, thank-you pages and tracking with the analytics team
• Keeping a tracker of website, SEO and CRO changes and sharing updates with regional and school teams

The Successful Candidate will possess:

• Around 3 years’ hands-on experience in website content management, SEO or website optimisation (agency or in-house)
• Practical experience with a CMS (Sitecore desirable)
• Working knowledge of on-page SEO, Google Search Console and GA4
• A basic understanding of CRO, landing pages, website forms and user experience
• Comfortable testing changes and interpreting simple website KPIs
• Strong organisation, attention to detail and communication skills
• Ability to work across cultures and meet agreed deadlines
• Experience in education or service-sector marketing (desirable)
• Bachelor’s degree (desirable)

Please see full job description here

About Us

Nord Anglia Education is the world’s leading international schools organisation. Our 80+ international schools are located in the Americas, Europe, China, Southeast Asia and the Middle East. Together, they educate more than 80,000 students from kindergarten through to the end of secondary education. We are driven by one unifying philosophy: we are ambitious for our students, our people and our family of schools.

Our exclusive collaborations with prestigious institutions such as UNICEF, Massachusetts Institute of Technology (MIT), IMG Academy and the world-leading performing arts school Juilliard mean we’re at the forefront of educational thinking, while creating life-changing experiences for students.

By joining Nord Anglia Education you will become part of a committed and innovative team. As a member of the world’s leading premium schools group you will be joining an active network of like-minded people across the world.

At Nord Anglia Education, we are an equal opportunities employer dedicated to creating a diverse and inclusive workforce. In our schools and offices around the world, we treat all colleagues fairly based on their skills and qualifications, without discrimination.

We value individuals from all backgrounds, including those with different abilities and neurodivergent conditions, as well as those who identify with various protected characteristics.

Nord Anglia Education is committed to ensuring the highest possible safeguarding standards in our schools and we expect every employee to share this commitment.