Regional Digital Website & SEO CRO Specialist (Freelance)

Consult; Dubai; Vor Ort; AED 126.000 - 202.000; Vollzeit

Zusammenfassung

Nord Anglia Education in Dubai is seeking a Regional Digital Website, SEO & CRO Freelancer to manage and improve school websites across the Middle East. You will update pages, implement on-page SEO and CRO tests to enhance the parent journey and generate quality enquiries.

You will work with the Regional Head of Digital, monitor SEO performance with GA4 and Search Console, and ensure accessibility, branding, and tracking across multiple sites.

Qualifikationen

• Around 3 years’ hands-on experience in website content management, SEO or website optimisation (agency or in-house).
• Practical experience with a CMS (Sitecore desirable).
• Working knowledge of on-page SEO, Google Search Console and GA4.
• A basic understanding of CRO, landing pages, website forms and user experience.
• Comfortable testing changes and interpreting simple website KPIs.
• Strong organisation, attention to detail and communication skills.
• Ability to work across cultures and meet agreed deadlines.
• Experience in education or service-sector marketing (desirable).
• Bachelor's degree (desirable).

Aufgaben

• Publishing and updating school website pages, landing pages, forms and calls to action in Sitecore or the relevant CMS
• Checking pages on mobile and desktop for accuracy, accessibility basics and brand consistency
• Implementing on-page SEO improvements, including titles, descriptions, headings, internal links and alt text
• Supporting keyword mapping, content refreshes, redirects and technical SEO fixes
• Reviewing Search Console and SEO monitoring outputs to flag issues and opportunities
• Reviewing parent journeys, enquiry forms and CTAs, and implementing approved CRO tests
• Testing forms, thank-you pages and tracking with the analytics team
• Keeping a tracker of website, SEO and CRO changes and sharing updates with regional and school teams

Kenntnisse

Website content management

SEO

CRO

CMS

Google Search Console

GA4

HTML/CSS basics

Communication

Ausbildung

Bachelor's degree

Tools

Sitecore

Jobbeschreibung

Nord Anglia Education in Dubai is seeking a Regional Digital Website, SEO & CRO Freelancer to manage and improve school websites across the Middle East. You will update pages, implement on-page SEO and CRO tests to enhance the parent journey and generate quality enquiries.

You will work with the Regional Head of Digital, monitor SEO performance with GA4 and Search Console, and ensure accessibility, branding, and tracking across multiple sites.