Regional Brand & Growth Lead - Coatings & Innovation

Kinetic Business Solutions; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Kinetic Business Solutions in the United Arab Emirates seeks a Regional Brand Manager to drive regional product strategy, launches, and portfolio optimization from Dubai. You will collaborate with global R&D, lead market-driven innovation, and align regional marketing plans with customer needs and industry standards.

The role requires 7+ years in brand or product management within industrial/B2B sectors, plus a marketing degree.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, or a related discipline.
• Minimum 7 years of experience in brand management, product management, marketing, or innovation, preferably within industrial, building materials, or B2B sectors.
• Strong knowledge of international standards and specifications (ISO, ASTM, API) and their application in customer and project environments.
• Experience in heat-resistant and tank-lining coatings is an advantage.

Responsibilities

• Lead regional innovation projects as Project Manager, overseeing category assortment and execution of regional marketing plans.
• Collaborate with global and regional R&D teams to build the regional innovation product pipeline and manage specialty projects independently.
• Drive regional growth and profitability by managing the product portfolio and identifying market opportunities.
• Execute category initiatives including product launches, re-launches, and innovations in line with marketing strategies and customer needs.
• Coordinate cross-functional teams (Sales, Technical Services, R&D, and other stakeholders) throughout the project lifecycle.
• Monitor products in service by analyzing usage, customer feedback, pricing, market positioning, and profitability.
• Support and guide local sales and marketing teams by sharing best practices and enabling broader use of product variations.
• Deliver product knowledge support and conduct training sessions for regional teams.

Skills

Brand management

Project management

Cross-functional collaboration

Market analysis

Strategic thinking

Training / knowledge sharing

Education

Bachelor’s or Master’s in Marketing or Business

Job description

Kinetic Business Solutions in the United Arab Emirates seeks a Regional Brand Manager to drive regional product strategy, launches, and portfolio optimization from Dubai. You will collaborate with global R&D, lead market-driven innovation, and align regional marketing plans with customer needs and industry standards.

The role requires 7+ years in brand or product management within industrial/B2B sectors, plus a marketing degree.