PR Specialist - MENA

Binance; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading global blockchain company in Dubai is seeking a Marketing Specialist to promote its products across the Middle East. The ideal candidate will have a Bachelor's degree and a minimum of 2 years of marketing or PR experience. Responsibilities include product promotion, market analysis, and developing partnerships. This position offers a competitive salary, flexible work arrangements, and a diverse workplace culture.

Benefits

Competitive salary

Company benefits

Work-from-home arrangement

Qualifications

• Minimum 2 years of experience in marketing, PR, or related fields.
• Proven success in organizing events and product promotion.
• Strong ability to conduct market research and competitive analysis.

Responsibilities

• Promote products across the Middle East region.
• Develop knowledge of user needs and market opportunities.
• Assist in partnerships and relations with key opinion leaders.
• Monitor market trends and recommend strategies.
• Provide regular reports and improvement suggestions.

Skills

Fluent English

Data analysis skills

Good communication skills

Teamwork

Education

Bachelor’s degree in marketing, advertising, or media

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry‑leading security, user fund transparency, trading engine speed, deep liquidity and an unmatched portfolio of digital‑asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Responsible for product promotion across Middle East region including but not limited to writing promotional copy, planning online and offline events and coordinating with partners.
• Develop in‑depth knowledge of target user needs and preferences within the community, identify potential market opportunities and increase product visibility.
• Assist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence.
• Monitor market trends, analyse competitive strategies and develop appropriate market positioning and promotion strategies for the company’s products.
• Regularly report on work progress, summarise lessons learned and provide suggestions and recommendations for improvement.

Requirements

• Bachelor’s degree or above preferably in a related field such as marketing, advertising or media.
• Fluent English is required to be able to coordinate with overseas partners and stakeholders.
• Minimum 2 years of marketing or PR or related work experience with proven success preferred.
• Strong data analysis skills, able to independently conduct market research and competitive product analysis.
• Good communication and coordination skills, able to maintain good relationships with team members, partners and clients.
• Strong learning ability and innovative spirit, able to quickly adapt to the ever‑changing market environment.
• Passionate about marketing with strong teamwork and the ability to withstand pressure.

Why Binance

Shape the future with the world’s leading blockchain ecosystem. Collaborate with world‑class talent in a user‑centric global organization with a flat structure. Tackle unique fast‑paced projects with autonomy in an innovative environment. Thrive in a results‑driven workplace with opportunities for career growth and continuous learning. Competitive salary and company benefits. Work‑from‑home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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Required Experience

Unclear Seniority