Programmatic & AdTech Strategy Director

Chain Reaction 1

Dubai

On-site

AED 350,000 - 550,000

Full time

14 days+

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Job summary

Chain Reaction is seeking a Programmatic Director in Dubai to build and scale the agency’s AdTech offering. You will shape programmatic strategy, onboard platforms, and guide client discussions to drive growth across display, video, and emerging channels.

You will lead cross‑functional teams, collaborate with business units, and translate technical capabilities into clear business outcomes for advertisers, while advancing a robust data and measurement framework.

Qualifications

10–14+ years in programmatic or AdTech, preferably agency-side.
Proven experience building or scaling programmatic offerings for advertisers.
Strong exposure to DSPs, CDPs/DMPs, and data/measurement solutions.

Responsibilities

Define and own the agency’s programmatic vision and roadmap across channels.
Build and manage direct relationships with premium publishers and supply partners.
Support client pitches with strategic, data-driven programmatic narratives.
Evaluate, onboard, and govern AdTech platforms and partners (DSPs, SSPs, CDPs).
Lead data strategy: first‑party data onboarding, CDP/DMP design, audience segmentation.
Define measurement frameworks: incrementality, attribution, cross‑channel analysis.
Act as the programmatic POC and enable teams with playbooks and training.