Program Manager Retail Media Advertising Programs
talabat - Dubai UAE
Program Manager Retail Media Advertising Programs at talabat plays a key role within the regional retail media partnerships team, enabling scalable advertising solutions across markets. The role focuses on program management, commercial enablement, and go-to-market strategy for retail media products. The position connects product, sales, marketing, and local market teams to ensure effective advertising programs that drive advertiser demand and regional revenue growth.
Job Details
Country: UAE
City: Dubai
Industry: Information Technology and Services
Function: Program Management and Digital Advertising
Salary: 23,000-32,000 monthly (Market estimated)
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
- Lead end-to-end retail media enablement programs that help regional markets successfully pitch, sell, and activate advertising solutions.
- Develop and execute go-to-market strategies for new retail media products, ad formats, and seasonal campaigns.
- Create and continuously improve sales enablement materials including pitch decks, toolkits, value propositions, and campaign narratives.
- Produce B2B communication assets such as internal updates, launch packs, playbooks, and newsletters to support advertising initiatives across markets.
- Translate complex product capabilities and advertising data into compelling commercial stories for brand partners and agencies.
- Coordinate between regional strategy teams and local market teams to ensure consistent execution of advertising programs.
- Monitor adoption, performance, and effectiveness of enablement programs and adjust strategies based on insights.
- Support strategic initiatives including agency partnership programs, industry vertical campaigns, and large regional collaborations.
- Work with product, sales, and marketing teams to improve packaging, positioning, and commercialization of retail media offerings.
- Manage multiple cross-functional projects simultaneously while maintaining high quality program execution.
Ideal Profile
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum five years of experience in program management, product marketing, commercial enablement, or advertising technology roles.
- Strong understanding of digital advertising, retail media ecosystems, or marketplace platforms.
- Experience developing go-to-market plans and sales enablement materials that support commercial growth.
- Excellent storytelling and presentation skills with the ability to communicate product value and data insights effectively.
- Strong organizational and project management capabilities with attention to detail.
- Ability to collaborate with regional and local teams across multiple markets.
- Creative thinking ability with a focus on developing innovative commercial narratives.
- Comfortable working in fast-paced environments with evolving priorities.
Skills Set
- Program management and cross-functional coordination
- Digital advertising and retail media strategy
- Go-to-market planning and commercial enablement
- B2B communications and sales storytelling
- Campaign packaging and value proposition development
- Stakeholder management and regional collaboration
- Advertising performance insights and program evaluation
- Strategic marketing and product positioning