Program Manager, Retail Media & GTM Enablement

Talabat; Dubai; On-site; AED 256,680 - 357,120; Full time

Job summary

Talabat is seeking a Program Manager for Retail Media Advertising Programs in Dubai. This vital position focuses on developing scalable advertising solutions, enhancing program management, and executing go-to-market strategies. You will collaborate across product, sales, and marketing teams to ensure impactful programs.

The ideal candidate should possess a Bachelor's degree and at least five years of relevant experience in program management and digital advertising. Strong communication skills, creativity, and the ability to manage multiple projects in a fast-paced environment are essential.

Qualifications

• Minimum five years of experience in program management, product marketing, commercial enablement, or advertising technology roles.
• Strong understanding of digital advertising, retail media ecosystems, or marketplace platforms.
• Experience developing go-to-market plans and sales enablement materials that support commercial growth.
• Excellent storytelling and presentation skills with the ability to communicate product value and data insights effectively.
• Strong organizational and project management capabilities with attention to detail.
• Ability to collaborate with regional and local teams across multiple markets.
• Creative thinking ability with a focus on developing innovative commercial narratives.
• Comfortable working in fast-paced environments with evolving priorities.

Responsibilities

• Lead end-to-end retail media enablement programs to help regional markets successfully pitch, sell, and activate advertising solutions.
• Develop and execute go-to-market strategies for new retail media products, ad formats, and seasonal campaigns.
• Create and improve sales enablement materials including pitch decks, toolkits, value propositions, and campaign narratives.
• Produce B2B communication assets to support advertising initiatives across markets.
• Translate complex product capabilities into compelling commercial stories for brand partners and agencies.
• Coordinate between regional strategy teams and local market teams for consistent execution.
• Monitor adoption, performance, and effectiveness of enablement programs and adjust strategies based on insights.
• Support strategic initiatives including agency partnership programs and industry vertical campaigns.
• Work with product, sales, and marketing teams to improve packaging and commercialization of retail media offerings.
• Manage multiple cross-functional projects simultaneously while maintaining high quality.

Skills

Program management and cross-functional coordination

Digital advertising and retail media strategy

Go-to-market planning and commercial enablement

B2B communications and sales storytelling

Campaign packaging and value proposition development

Stakeholder management and regional collaboration

Advertising performance insights and program evaluation

Strategic marketing and product positioning

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Job description

Talabat is seeking a Program Manager for Retail Media Advertising Programs in Dubai. This vital position focuses on developing scalable advertising solutions, enhancing program management, and executing go-to-market strategies. You will collaborate across product, sales, and marketing teams to ensure impactful programs.

The ideal candidate should possess a Bachelor's degree and at least five years of relevant experience in program management and digital advertising. Strong communication skills, creativity, and the ability to manage multiple projects in a fast-paced environment are essential.