Key Mission
To support the growth of Professional Audio business across the Middle East and Africa through channel development market analysis and product marketing activities Working closely with distributors and industry partners the successful candidate will help identify market opportunities strengthen channel capabilities support market expansion initiatives and contribute to sustainablebusiness growth
Job Description
- Market Analysis Business SupportAnalyze market trends customer requirements competitive activities and sales performance Provide actionable market insights and recommendations to support business decisions and market development initiatives Manage forecasting PSI Purchase Sales Inventory and inventory planning activities Prepare regular business reports market analysis and performance reviews
- Channel Development Partner ManagementBuild and maintain relationships with distributors consultants contractors rental companies eventproduction companies and key industry stakeholders Support channel partners in expanding market coverage developing new opportunities and securing strategic projects Conduct regular business reviews and monitor partner performance Identify appoint and develop distributors channel partners and system integrators
- Product Marketing Market ActivationPlan and execute product launches marketing campaigns and promotional activities Develop sales tools marketing materials and business support resources Coordinate exhibitions roadshows customer events and demonstration activities Support channel partners in local marketing initiatives and demand generation activities
Experience
- 5+ years of experience in B2B channel management, market development, business development, or product marketing.
- Experience in Professional Audio, AV, Broadcast, Lighting, ICT, or related industries.
- Experience identifying, appointing, and developing distributors, channel partners, and/or systemintegrators.
- Experience working with consultants, contractors, system integrators, rental companies, event production companies, or other project-based business channels.
- Experience analyzing market trends, business performance, and competitive activities.
Skills
- SkillsStrong communication, presentation, and stakeholder management skills.
- Strong analytical skills with the ability to translate market and business data into actionable insights and reports.
- Strong reporting and business planning capabilities.
- Fluent English, both written and spoken.
- Good understanding of B2B channel business and partner management.
- Willingness to travel internationally as business requirements arise.
Nice to Have
- Nice to HaveExperience managing distributors across multiple countries or regions.
- Experience with CRM, sales planning, forecasting, or inventory management.
- Arabic language capability.
- Experience supporting exhibitions, customer events, and marketing campaigns.
Background
Background in live sound, event production, rental business, or music-related industries. Experience supporting large-scale projects through distributors, consultants, contractors, or system integrators. Experience in project-based solution sales and complex stakeholder management. Understanding of indirect sales models and major project development processes.