Product & Portfolio Growth Lead

Copeland; Dubai; On-site; Full time

Job description

Product Manager

The Product Manager owns the entire product lifecycle from conceptualization to obsolescence, defining what to build by translating market and customer needs into solutions that deliver profitable growth and competitive differentiation.

Key Responsibilities

• Develop and execute 5‑year product roadmaps, managing the product lifecycle from development to obsolescence.

Required Qualifications

• Minimum five years of experience in product management, product development, or a related field.
• Proven leadership and communication skills with success in aligning cross‑functional teams to deliver product roadmaps and achieve revenue goals.
• Advanced proficiency with product lifecycle management tools, data analysis platforms, and performance tracking systems.
• Strong analytical and problem‑solving skills rooted in data‑driven decision‑making and customer‑centric product development.
• A relentless pursuit of excellence and a strong desire to build innovative products that deliver profitable growth and competitive differentiation.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve product outcomes.

Preferred Requirements

• Bachelor's degree in business administration, engineering, marketing, or a related field.
• Advanced knowledge of product positioning, pricing strategies, and P & L management.
• Experience in developing business cases, ROI analysis, and product roadmaps.
• Deep understanding of Voice of Customer (VoC) insights, translating into product requirements.
• Familiarity with agile development methodologies and tools.

Portfolio Marketer

The Portfolio Marketer defines how to win by translating strategy into positioning, go‑to‑market execution, and sales enablement that drives adoption and growth.

Key Responsibilities

• Develop and execute go‑to‑market strategies, including portfolio positioning, target audiences, messaging, and KPIs.
• Create sales enablement tools and resources to support portfolio product solution introductions.
• Train and support sales teams with competitive insights and tools.
• Conduct persona mapping and journey development to understand buyer influencer behavior, decision‑making processes, and information needs formats within the sales funnel journey.
• Prioritize potential requirements for digital tool development such as ROI calculators and competitor cross‑references that enable customer engagement product assessment.
• Translate market and product insights into clear differentiated value propositions and messaging frameworks.
• Orchestrate cross‑functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages.
• Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness.
• Continuously refine GTM strategies based on performance data and Voice of Customer feedback.

Required Qualifications

• Minimum five years of experience in marketing, sales enablement, or a related field.
• Proven leadership and communication skills with success in aligning cross‑functional teams to execute go‑to‑market strategies.
• Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
• Strong analytical and problem‑solving skills rooted in data‑driven decision‑making and audience‑centric marketing.
• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
• Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes.

Preferred Requirements

• Bachelor's degree in business administration, marketing, communications, or a related field.
• Advanced knowledge of persona mapping, buyer journeys, and sales enablement strategies.
• Experience in developing go‑to‑market strategies, messaging frameworks, and sales tools.
• Deep understanding of the buyer’s decision‑making process and lifecycle management.
• Familiarity with digital tools such as ROI calculators, competitor cross‑references, and selection tools.