Marketing Lead

Salt; Dubai; On-site; AED 350,000 - 520,000; Full time

Job summary

Salt seeks a Marketing Lead to own brand, product marketing, demand gen, content and partnerships. Collaborate with founders, sales and product to translate complex AI tech into a clear commercial story and generate qualified opportunities.

This hands-on role requires setting priorities, writing copy, launching campaigns and measuring results while managing budget and agency partners. Ideal in the Middle East with enterprise buying experience.

Qualifications

• Experience owning marketing for a B2B technology company.
• Track record of turning marketing activity into qualified sales opportunities.
• Strong product marketing skills and ability to explain technical products in business terms.
• Excellent English writing and editorial judgment.
• Experience with content, campaigns, CRM tools and marketing analytics.
• Ability to prioritize, manage budgets and deliver with a small team.
• Comfort working with founders, technical experts and enterprise sales.
• Experience in the Middle East region and partner marketing is a plus.

Responsibilities

• Own the marketing strategy, calendar and budget.
• Develop positioning and messaging for the company's products.
• Lead website, brand and sales materials.
• Build targeted campaigns with content, outreach, events and partners.
• Turn deployments into case studies, demos and materials.
• Manage visibility through LinkedIn, media relations and awards.
• Collaborate with events and enablement teams on conferences and webinars.
• Establish lead handoffs with sales and track pipeline and CAC.
• Manage external writers, designers and agencies.

Skills

Marketing leadership

B2B marketing

Content marketing

Demand generation

Campaign management

Product marketing

CRM tools

Marketing analytics

Budget management

English writing

Tools

CRM software

Analytics platforms

Job description

Our client builds applied AI that large organisations run in production every day - spanning conversational voice AI, AI assistants that work inside enterprise systems, and computer vision that monitors physical operations at scale. They serve large enterprise and public-sector customers across several regulated industries. What sets them apart is control: their AI can run on customer-owned infrastructure, so sensitive data never has to leave the organisation. They're growing quickly in their home region, with international expansion ahead.

About the Role

We're looking for a Marketing Lead to build and run marketing across brand, product marketing, demand generation, content and partnerships. You'll work closely with the founders, sales and product teams to turn complex technology into a clear commercial story and generate qualified opportunities. This is a hands-on role: you should be comfortable setting priorities, writing copy, launching campaigns and measuring results.

What You'll Do

• Own the marketing strategy, calendar and budget, connecting activities to business priorities.
• Develop positioning and messaging for the company's products, with an initial focus on retail, logistics and warehousing.
• Lead the website, brand and sales materials, keeping the story clear and consistent.
• Build targeted campaigns that combine content, outreach, events and partner activity.
• Turn customer deployments into case studies, demos and industry-specific materials.
• Manage company and founder visibility through LinkedIn, media relations, speaking opportunities and awards.
• Work with the internal events and enablement teams on conferences, executive roundtables, webinars and educational programs.
• Establish clear lead handoffs with sales and track qualified pipeline, conversion and acquisition costs.
• Manage external writers, designers and agencies where needed.

What You Bring

• Experience owning marketing for a B2B technology company, ideally in AI, enterprise software or a related field.
• A track record of turning marketing activity into qualified sales opportunities.
• Strong product marketing skills and the ability to explain technical products in clear business language.
• Excellent English writing and editorial judgment.
• Practical experience with content, campaigns, CRM tools and marketing analytics.
• The ability to prioritize, manage budgets and deliver with a small team.
• Confidence working directly with founders, technical experts and enterprise sales teams.
• Experience in the Middle East region, enterprise buying cycles and partner marketing would be an advantage.

Salt is acting as an Employment Agency in relation to this vacancy.