B2C Product Marketing Lead — GTM & Growth

Visa; Dubai; Híbrido; AED 260.000 - 380.000; Jornada completa

Descripción de la vacante

Visa seeks a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will drive awareness, adoption and growth across a full-funnel marketing approach, working cross-functionally with Product, Growth, Creative and Data teams to ensure compelling marketing across every customer touchpoint.

This hybrid role is ideal for someone who is digitally native, data-informed and experienced in paid social, content marketing, lifecycle

Formación

• 6+ years in B2C product or growth marketing
• 4+ years with advanced degree (MBA/JD/MD)
• Experience launching and scaling mobile apps
• Strong knowledge of full-funnel marketing strategies
• Data-driven with test-and-learn mindset
• Excellent collaboration with tech and creative teams

Responsabilidades

• Own the go-to-market plan for our B2C app launch, from positioning to campaign execution and performance analysis.
• Develop full-funnel marketing strategies from awareness to retention across paid, owned and earned channels.
• Collaborate with Product and UX to shape feature positioning onboarding and in-app engagement.
• Lead paid media campaigns (paid social and display) with internal teams or agencies to optimize performance.
• Build and manage a content marketing strategy for in-app communications.
• Use customer insights and analytics to refine audience targeting messaging and channel mix.
• Brief and partner with creative teams to develop campaign assets that resonate with target users.
• Track KPIs for acquisition, conversion, and retention; drive improvements through testing.

Conocimientos

B2C marketing

Paid social

Content marketing

Lifecycle campaigns

Data-driven

Cross-functional

Analytics

Educación

Bachelor's degree

MBA

Descripción del empleo

Visa seeks a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will drive awareness, adoption and growth across a full-funnel marketing approach, working cross-functionally with Product, Growth, Creative and Data teams to ensure compelling marketing across every customer touchpoint.

This hybrid role is ideal for someone who is digitally native, data-informed and experienced in paid social, content marketing, lifecycle