Product CTO CEX (Crypto Exchange)

Client of Discovered MENA; Abu Dhabi; Sur place; AED 450 000 - 750 000; Plein temps

Avantages offerts par ce poste

Health insurance

Equity participation

Incentive opportunities

Standard benefits package

Résumé du poste

Client of Discovered MENA is seeking a Senior Product Lead Consumer & Mobile to own the strategy and execution of a consumer product with emphasis on mobile app UX. You will define the B2C vision and end-to-end journey across mobile and web, prioritising opportunities across acquisition, activation, engagement, retention and monetisation.

You will work closely with founders, engineering, design, growth and marketing to turn a complex Web3-enabled rewards ecosystem into a simple, intuitive

Qualifications

• 8-12+ years of experience in Product Management or Product Leadership.
• Significant experience building and scaling B2C digital products.
• Strong experience with consumer mobile applications across iOS and Android.
• Proven understanding of consumer UX, activation, engagement and retention.
• Strong product analytics and experimentation mindset.
• Experience shipping products used by a meaningful consumer user base.
• Excellent UX instincts and attention to detail.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-moving, early-stage environment.
• Able to operate strategically while remaining highly hands-on.

Responsabilités

• Define and evolve the B2C product vision and roadmap
• Own the end-to-end consumer journey across mobile and web
• Identify and prioritise product opportunities across acquisition activation engagement retention and monetisation
• Own the mobile app experience across onboarding registration ticket claiming earning rewards draws wallets balances payouts withdrawals referrals and lifecycle engagement
• Develop product loops that encourage users to return and participate regularly
• Own experimentation across onboarding UX messaging rewards and engagement mechanics
• Work closely with Growth to improve conversion from acquisition through activation and retention
• Develop referral social and viral mechanics where appropriate
• Use push notifications email SMS and other lifecycle channels intelligently within the product experience
• Work closely with engineering to optimise mobile performance reliability and release quality
• Own product delivery from discovery through specification design development launch and iteration
• Write clear PRDs user stories and acceptance criteria
• Partner closely with design to create simple and highly intuitive experiences
• Make pragmatic product and technical trade-offs with engineering
• Define and track core consumer KPIs including downloads registration conversion activation ticket claim rate DAU WAU MAU retention engagement frequency referral rate reward participation conversion revenue and funnel drop-off
• Use analytics user research and experimentation to continuously improve the product

Connaissances

Consumer product leadership

Mobile apps (iOS/Android)

Product analytics

UX design

Stakeholder communication

Description du poste

Discover the Opportunity

We are hiring a Senior Product Lead Consumer amp Mobile to join a high-growth technology company building a next-generation consumer platform combining rewards payments gaming mechanics and Web3 infrastructure. The organisation is building a simple intuitive Web2-native consumer experience on top of complex underlying infrastructure. The role will have a major focus on the mobile app and overall consumer product with responsibility for the full customer journey across mobile and web from acquisition and activation through engagement, retention and monetisation. This is a highly hands‑on product leadership role for someone who understands what makes consumers download, activate, engage, return, transact and refer. You will work closely with founders engineering design growth and marketing data compliance and operations teams to turn a complex rewards ecosystem into a consumer product that people understand immediately and want to keep using.

Discover the Role

As Senior Product Lead Consumer amp Mobile you will own the strategy and execution of the consumer product with a significant focus on the mobile app and user experience.

You will define and evolve the B2C product vision and roadmap while owning the end-to-end customer journey across mobile and web.

You will identify the highest-impact opportunities across acquisition, activation, engagement, retention and monetisation translating company objectives and user insights into clear product priorities and experiments.

You will own the mobile experience from onboarding and registration through rewards wallets payouts referrals notifications gamification and ongoing engagement.

This is a senior hands‑on product leadership role. You will remain closely involved in discovery specification design development launch and iteration rather than operating purely at a strategic level.

Discover the Responsibilities

• Define and evolve the B2C product vision and roadmap
• Own the end-to-end consumer journey across mobile and web
• Identify and prioritise product opportunities across acquisition activation engagement retention and monetisation
• Own the mobile app experience across onboarding registration ticket claiming earning rewards draws wallets balances payouts withdrawals referrals and lifecycle engagement
• Develop product loops that encourage users to return and participate regularly
• Own experimentation across onboarding UX messaging rewards and engagement mechanics
• Work closely with Growth to improve conversion from acquisition through activation and retention
• Develop referral social and viral mechanics where appropriate
• Use push notifications email SMS and other lifecycle channels intelligently within the product experience
• Work closely with engineering to optimise mobile performance reliability and release quality
• Own product delivery from discovery through specification design development launch and iteration
• Write clear PRDs user stories and acceptance criteria
• Partner closely with design to create simple and highly intuitive experiences
• Make pragmatic product and technical trade-offs with engineering
• Define and track core consumer KPIs including downloads registration conversion activation ticket claim rate DAU WAU MAU retention engagement frequency referral rate reward participation conversion revenue and funnel drop-off
• Use analytics user research and experimentation to continuously improve the product

Discover the Payments Rewards amp Web3 Experience

The role will also involve designing simple consumer experiences around complex underlying infrastructure. You will own product decisions involving Wallets Payments Rewards Withdrawals Draws Identity and KYC On-chain and off-chain systems. You will work closely with engineering to ensure that the underlying Web3 complexity remains largely invisible to mainstream consumers and that the overall experience remains simple and intuitive.

Discover the Desired Experience

With one or more of the following would be highly valuable Consumer fintech payments rewards marketplaces gaming or loyalty products Products with strong gamification or engagement mechanics Lifecycle marketing push notifications and CRM Mobile analytics and experimentation platforms Wallets stablecoins crypto or Web3 infrastructure KYC payments or other compliance-driven user journeys Previous experience working closely with founders B2B or B2B2C products Merchant platforms SaaS dashboards APIs or integrations Shopify or other commerce ecosystems.

Discover the Mindset

We are looking for someone who is Consumer obsessed Exceptional at creating simple intuitive UX Data-driven while capable of making strong product decisions without perfect data Deeply interested in consumer psychology incentives and user behaviour Growth-minded with an understanding of product as a distribution and retention engine Commercially minded Low ego with high ownership Comfortable moving quickly and operating in ambiguity Strategic enough to set the vision and hands-on enough to focus on individual screens and flows Technology amp Product Environment The consumer platform combines rewards payments gaming mechanics and Web3 infrastructure with the goal of presenting users with a simple Web2-native product experience The product environment includes mobile and web experiences spanning onboarding rewards ticket claiming wallets payouts referrals notifications gamification payments identity KYC and on-chain and off-chain systems.

Why join

This is an opportunity to take significant ownership of a consumer product that is being built to scale from thousands to millions of consumers.

Over the first 12 months success will include delivering a highly polished mobile app improving activation and ticket claim rates increasing repeat engagement and retention establishing effective lifecycle referral and gamification loops strengthening product analytics and experimentation and creating seamless rewards wallet and payout experiences.

A key part of the challenge will be making complex Web3 infrastructure largely invisible to the consumer while creating an experience that is simple intuitive and highly engaging.

The compensation package includes a competitive base salary health insurance equity participation and potential additional incentive opportunities alongside a standard benefits package.

Discover the Required

We are looking for a senior product leader with a strong track record of building and scaling consumer-facing digital products. The successful candidate will combine strong product strategy with exceptional execution and a deep understanding of mobile consumer behaviour. They should be comfortable operating at both strategic and highly detailed levels, from defining the product vision through to sweating individual screens and user flows.

Discover the Requirements

• 8 12+ years of experience in Product Management or Product Leadership.
• Significant experience building and scaling B2C digital products.
• Strong experience with consumer mobile applications across iOS and Android.
• Proven understanding of consumer UX, activation, engagement and retention.
• Strong product analytics and experimentation mindset.
• Experience shipping products used by a meaningful consumer user base.
• Excellent UX instincts and attention to detail.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-moving, early-stage environment.
• Able to operate strategically while remaining highly hands-on.

Benefits and Compensation

• competitive base salary
• health insurance
• equity participation
• potential additional incentive opportunities
• standard benefits package