Product Manager - EV Strategy

AlFuttaim; Dubai; On-site; AED 300,000 - 600,000; Full time

Benefits offered by this job

Exposure to innovative EV brands

Job summary

Al-Futtaim Automotive in Dubai invites a Product Manager – EV Strategy to lead BYD/Polestar volumes, pricing, and portfolio performance. You will partner with regional and global teams to shape roadmaps, define segments, and translate UAE customer needs into concrete product actions.

The role requires a Bachelor’s in engineering or business, at least 5 years in automotive product planning, and strong analytics.

Qualifications

• Bachelor’s degree in Mechanical Engineering, Business Administration, or related field.
• Minimum 5 years in product management, planning, pricing, or portfolio planning within automotive.
• Experience with OEMs, automotive distributors, or major mobility businesses in the UAE or GCC preferred.
• Strong understanding of EV brands, EV technology, charging ecosystems, and mobility innovation.

Responsibilities

• Lead the execution of the product strategy for BYD within Al-Futtaim Electric Mobility while supporting wider electric vehicle portfolio priorities.
• Act as the voice of the UAE customer by translating buyer needs, market behavior, and product feedback into clear product actions.
• Define target segments and core customer personas for each model in the BYD and Polestar lineup.
• Manage the full product lifecycle across assigned electric vehicle models, ensuring updates align with technology trends and market feedback.
• Shape grade walk, specification strategy, pricing structure, and value positioning to improve volume and profitability.
• Conduct real-time competitive analysis covering pricing, features, model availability, and consumer offers.

Skills

EV strategy

pricing strategy

market analysis

portfolio performance

go-to-market readiness

stakeholder management

Education

Bachelor’s degree in Mechanical Engineering

Bachelor’s degree in Business Administration

Tools

Pricing tools

Forecasting tools

Job description

Job Overview

Product Manager – EV Strategy (Full‑time) based in Dubai, United Arab Emirates. The role focuses on electric mobility brands (BYD and Polestar) within Al‑Futtaim Automotive, supporting product strategy, customer insight, pricing, competitive analysis, launch readiness, and portfolio performance.

Key Responsibilities

• Lead the execution of the product strategy for BYD within Al‑Futtaim Electric Mobility while supporting wider electric vehicle portfolio priorities.
• Act as the voice of the UAE customer by translating buyer needs, market behavior, and product feedback into clear product actions.
• Define target segments and core customer personas for each model in the BYD and Polestar lineup.
• Manage the full product lifecycle across assigned electric vehicle models, ensuring updates remain aligned with technology trends, market expectations, and customer feedback.
• Shape grade walk, specification strategy, pricing structure, and value positioning to improve volume, profitability, and product competitiveness.
• Conduct real‑time competitive analysis covering pricing, features, model availability, consumer offers, electric vehicle trends, and market movement.
• Recommend proactive product and pricing actions that support sales growth, inventory performance, and commercial targets.
• Work with BYD and Polestar regional or global teams to influence product roadmaps, pricing decisions, specifications, and UAE market requirements.
• Collaborate with Sales, Demand Planning, Marketing, Finance, and other internal teams to align product availability, launch timelines, and go‑to‑market readiness.
• Use data‑backed decision‑making to monitor portfolio performance, customer demand, stock movement, pricing sensitivity, and product opportunity gaps.
• Support launch planning for new models, derivatives, features, and product updates across the electric mobility portfolio.
• Build product briefs, pricing inputs, market comparison reports, and internal recommendations for senior stakeholders.
• Operate with urgency, accuracy, and commercial discipline in a highly competitive and fast‑developing electric vehicle market.

Ideal Profile

• Bachelor’s degree in Mechanical Engineering, Business Administration, or a related discipline.
• Minimum 5 years of experience in product management, product planning, pricing, or portfolio planning within the automotive industry.
• Experience with OEMs, automotive distributors, or major mobility businesses in the UAE or GCC is preferred.
• Strong understanding of electric vehicle brands, EV technology, charging ecosystems, consumer adoption trends, and mobility innovation.
• Proven experience managing product lifecycle activity from market assessment and pricing input to launch readiness and performance review.
• Good knowledge of automotive model planning, grade strategy, specification planning, competitive positioning, and value analysis.
• Strong analytical and financial modelling skills with the ability to turn market data into commercial recommendations.
• Proficiency in pricing tools, forecasting tools, reporting dashboards, and data analysis methods.
• Ability to work across sales, marketing, demand planning, finance, product, and external brand teams.
• Strong communication skills and confidence to present product insights, pricing recommendations, and market intelligence to stakeholders.
• Commercially aware, customer‑focused, and comfortable working in a fast‑paced automotive environment.
• Able to balance brand promise, customer expectations, profitability, stock availability, and market timing.

Key Skills

• Product management, electric vehicle strategy, automotive product planning, product lifecycle management, EV market analysis, pricing strategy, forecasting, competitive analysis, customer segmentation, consumer personas, grade walk planning, specification strategy, portfolio performance, commercial analysis, financial modelling, demand planning coordination, go‑to‑market readiness, product launch planning, UAE automotive market knowledge, GCC distributor experience, OEM coordination, BYD product planning, Polestar product planning, mobility innovation, EV technology knowledge, pricing tools, forecasting tools, stakeholder management, data‑backed decision‑making.

Benefits

Opportunity to work within one of the region’s most influential automotive businesses at a time when electric mobility is reshaping customer demand. Exposure to innovative EV brands, strategic product decisions, regional market intelligence, and high‑impact commercial planning.

About Al‑Futtaim Automotive

Al‑Futtaim Automotive represents leading mobility brands across the Middle East, Asia, and Africa, covering distribution, manufacturing, leasing, aftersales, electric vehicles, commercial vehicles, and mobility solutions. The company is investing in customer‑focused innovation, omni‑channel experiences, and future‑ready automotive services across regional markets.