Pricing Manager - Aftersales

AlFuttaim; Dubai; On-site; AED 25,000 - 35,000; Full time

Job summary

Al-Futtaim Automotive in Dubai seeks a senior Pricing Manager – Aftersales to lead pricing strategy across multiple brands. You will govern retail prices, fixed-price services, labour rates, discounts, and menu pricing to optimize margins while aligning with brand positioning.

The role requires strong analytical skills, experience with pricing analytics tools, and a track record of driving revenue growth in a multinational automotive environment.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Mathematics, Finance, or a related discipline.
• MBA or equivalent postgraduate qualification is preferred.
• Minimum 5 years of professional experience within the automotive sector.
• Experience in a multinational organization, automotive distributor, or OEM preferred.

Responsibilities

• Support the Head of Pricing in preparing quarterly forecasts, annual budgets, and long‑term aftersales pricing plans.
• Develop budget assumptions covering retail prices, labour rates, service packages, discounts, revenue, and gross margin performance.
• Review actual results against budgets and forecasts and explain material variances.
• Design fixed‑price service and repair offers for high‑demand customer jobs.
• Confirm fixed‑price packages remain competitive while delivering profitability.
• Review labour, parts, consumables, and other cost components before establishing package prices.

Skills

Marketing management

Automotive aftersales pricing

Tableau

Power BI

R

Python

Microsoft Excel

Microsoft PowerPoint

Pricing analytics

Dashboard development

Education

Bachelor's degree in Business Administration

MBA or equivalent postgraduate qualification

Tools

Tableau

Power BI

SAS

SAP Business Objects

Microsoft Excel

Microsoft PowerPoint

R

Python

Job description

Job Snapshot

Pricing Manager – Aftersales
Location: Dubai, United Arab Emirates
Industry: Automotive
Function: Marketing Management
Job Type: Full-time

Estimated Salary

Estimated salary: 25,000-35,000 local currency. Confirm the final offer with the employer.

Overview

The Pricing Manager – Aftersales in Dubai, United Arab Emirates is a senior automotive hiring opportunity responsible for developing customer‑focused pricing strategies across the business‑to‑consumer aftersales channel. The role manages retail price positioning, fixed‑price service offers, labour rates, discount structures, menu pricing, margin performance, and pricing governance across multiple automotive brands.

Key Responsibilities

• Support the Head of Pricing in preparing quarterly forecasts, annual budgets, and long‑term aftersales pricing plans.
• Develop budget assumptions covering retail prices, labour rates, service packages, discounts, revenue, and gross margin performance.
• Review actual results against budgets and forecasts and explain material variances.
• Design fixed‑price service and repair offers for high‑demand customer jobs.
• Confirm that fixed‑price packages remain competitive while delivering approved profitability.
• Review labour, parts, consumables, and other cost components before establishing package prices.
• Develop and optimise retail pricing structures across automotive brands.
• Align retail prices with brand positioning, customer expectations, competitive conditions, and target margins.
• Improve service potential value in operation and overall gross margin performance through structured pricing decisions.
• Identify price gaps, margin leakage, and commercial improvement opportunities through detailed analysis.
• Prepare business cases showing the financial and customer impact of proposed pricing changes.
• Use statistical analysis and visualisation tools to support evidence‑based pricing decisions.
• Manage and continuously improve the menu pricing solution.
• Validate newly introduced repair jobs, pricing logic, cost structures, and customer‑facing information.
• Promote adoption of menu pricing across brands, workshops, and customer service channels.
• Coordinate the inclusion of new automotive brands and service categories within menu pricing.
• Support digital pricing initiatives that improve customer transparency and unlock additional margin opportunities.
• Develop value‑based pricing strategies for targeted customer and vehicle segments.
• Evaluate customer willingness to pay, vehicle age, service history, market competition, and retention objectives.
• Design pricing propositions that improve conversion without weakening brand value or profitability.
• Support the development and governance of customer goodwill policies.
• Establish appropriate customer and business contribution ratios for eligible goodwill cases.
• Monitor goodwill usage and recommend improvements to controls, consistency, and financial outcomes.
• Develop, implement, and review labour pricing structures across brands and workshops.
• Analyse technician costs, workshop efficiency, market rates, and customer sensitivity when recommending labour prices.
• Ensure labour pricing supports productivity, competitiveness, and profit objectives.
• Collaborate with Tier 1 and Tier 2 stakeholders to coordinate price positioning across related service channels.
• Minimise customer and revenue cannibalisation while protecting gross margins.
• Monitor aftersales revenue, gross profit, discounts, labour recovery, and pricing effectiveness.
• Track recommended work conversion rates and analyse the impact of pricing on customer approval.
• Identify customer drop‑off points and recommend actions to improve conversion.
• Develop dashboards and reporting tools that provide clear visibility of pricing performance.
• Present pricing trends, risks, opportunities, and recommendations to senior stakeholders.
• Translate complex analysis into concise commercial messages for non‑technical audiences.
• Maintain current business‑to‑consumer pricing standard operating procedures.
• Ensure pricing procedures comply with operational, financial, brand, and governance requirements.
• Review discount structures across all brands and customer groups.
• Oversee staff discounts, promotional discounts, discretionary reductions, and special pricing arrangements.
• Coordinate retail price revisions and ensure approved changes are implemented accurately and on time.
• Manage cost changes and assess their impact on customer prices and gross margins.
• Ensure new products, service jobs, and value‑added offerings are priced promptly across relevant channels.
• Lead and manage the business‑to‑consumer aftersales pricing team.
• Set clear objectives, key performance indicators, responsibilities, and development priorities.
• Coach team members in pricing analysis, reporting, commercial judgement, and stakeholder engagement.
• Promote accurate documentation, disciplined governance, and continuous process improvement.
• Work effectively within a fast‑paced matrix organisation involving multiple brands and business units.

Ideal Profile

• Bachelor’s degree in Business Administration, Economics, Mathematics, Finance, or a related discipline.
• MBA or equivalent postgraduate qualification is preferred.
• Minimum 5 years of professional experience within the automotive sector.
• Previous experience in a multinational organisation, automotive distributor, or original equipment manufacturer is strongly preferred.
• Practical background in aftersales pricing, commercial analysis, revenue management, or pricing strategy.
• At least 2 years of hands‑on experience using analytical programming or statistical tools such as R or Python.
• Knowledge of pricing analytics, elasticity, customer segmentation, margin analysis, and commercial modelling.
• Experience using Tableau, Power BI, SAS, SAP Business Objects, or another data visualisation platform.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Ability to develop pricing models, dashboards, forecasts, and business cases.
• Strong understanding of automotive aftersales operations, labour pricing, service packages, and workshop economics.
• Proven commercial mindset with an understanding of how pricing decisions affect customers, revenue, conversion, and profitability.
• Strong analytical and problem‑solving skills.
• Ability to identify patterns, test assumptions, and recommend evidence‑based actions.
• Excellent communication skills with the ability to explain technical analysis to non‑technical stakeholders.
• Strong stakeholder management capability in a complex matrix environment.
• Experience leading employees or coordinating a specialist pricing team.
• Ability to manage several brands, projects, and pricing deadlines simultaneously.
• Strong attention to detail when reviewing prices, costs, discounts, and margin calculations.
• Confident decision‑making and the ability to challenge commercial assumptions constructively.
• Commitment to governance, data quality, customer value, and continuous improvement.

Skills Set

• Marketing management
• Automotive aftersales pricing
• Business‑to‑consumer pricing
• Retail pricing strategy
• Fixed‑price service packages
• Menu pricing
• Labour pricing
• Value‑based pricing
• Pricing analytics
• Price positioning
• Gross margin management
• Revenue analysis
• Margin variance analysis
• Budget preparation
• Financial forecasting
• Recommended work conversion
• Customer segmentation
• Pricing governance
• Discount management
• Staff discount programmes
• Goodwill policy
• Customer contribution ratios
• Business contribution ratios
• Cost adjustment analysis
• Price revision management
• New product pricing
• Statistical analysis
• Data visualisation
• R
• Python
• Tableau
• Power BI
• SAS
• SAP Business Objects
• Microsoft Excel
• Microsoft PowerPoint
• Dashboard development
• Business case preparation
• Standard operating procedures
• Team leadership
• Stakeholder management
• Commercial strategy
• Continuous improvement

Why Join Us

This opportunity provides ownership of a strategically important pricing function within a large regional automotive business. The Pricing Manager will directly influence customer value, service conversion, revenue growth, gross margins, brand competitiveness, and the digital development of aftersales pricing. The role offers broad exposure across multiple automotive brands, service networks, analytical platforms, and commercial stakeholders, and provides a strong pathway toward senior pricing, aftersales strategy, revenue management, commercial planning, or business leadership positions within an established international organisation.

About the Company

Al‑Futtaim Automotive is a major division of the Al‑Futtaim Group with operations across the Middle East, Asia, and Africa, covering vehicle distribution, manufacturing, leasing, mobility solutions, and aftersales services. The division represents internationally recognised automotive brands across passenger cars, sport‑utility vehicles, electric vehicles, motorcycles, commercial vehicles, and industrial equipment, supported by regional pricing, sales, service, parts, technology, and customer experience teams focused on delivering competitive mobility solutions, sustainable profitability, and dependable aftersales support.