Premium Brand Experience Lead - EV Luxury Events

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 360,000 - 480,000; Full time

Job summary

Al-Futtaim Automotive is seeking a Brand Experience Manager to lead Denza and YangWang experiential programs in the UAE, shaping premium customer journeys.

You will develop annual strategy, manage launches and VIP experiences, and collaborate with digital, CRM, PR, and OEM teams to deliver integrated activations.

The role requires 5+ years in experiential marketing, a luxury-brand background, and a UAE-driver's license, within a high-profile automotive environment.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, Event Management, or a related field.
• 5 years in experiential marketing, brand experience and events management.
• Demonstrated experience in luxury or premium brand environments is mandatory (client side or agency).
• Automotive, hospitality, or lifestyle luxury sectors strongly preferred.
• Project management skills with the ability to manage multiple activations.
• Communication and presentation skills.
• Valid UAE driver’s license.

Responsibilities

• Develop the annual experiential strategy and brand standards for Denza and Yangwang.
• Plan and deliver launches, VIP experiences, roadshows, sponsorships, and other brand events.
• Create personalized luxury experiences for acquisition and retention of High-Net-Worth clients.
• Manage experiential agencies, suppliers, venues, contracts, and deliverables.
• Coordinate with digital, CRM, PR, social, internal teams to deliver integrated activations.
• Deliver activations on time, within budget, and with full compliance.

Skills

Experiential marketing

Brand experience

Event management

Luxury brand environments

Project management

Communication skills

UAE driver's license

Education

Bachelor’s Degree in Marketing or related field

Job description

Al-Futtaim Automotive is seeking a Brand Experience Manager to lead Denza and YangWang experiential programs in the UAE, shaping premium customer journeys.

You will develop annual strategy, manage launches and VIP experiences, and collaborate with digital, CRM, PR, and OEM teams to deliver integrated activations.

The role requires 5+ years in experiential marketing, a luxury-brand background, and a UAE-driver's license, within a high-profile automotive environment.