Portfolio Digital Executive - Marketing and E-commerce
Accor Group Dubai
2 days ago Full-time via Careers In Gulf Emirates
Portfolio Digital Executive - Job Snapshot - Role: Portfolio Digital Executive - Location: Dubai, United Arab Emirates - Industry: Hospitality - Function: Marketing - Experience: Entry level; relevant internship or work experience is an advantage - Job Type: Full Time - Work Arrangement: Hybrid
Job Details - Country: United Arab Emirates - City: Dubai - Industry: Hospitality - Function: Marketing - Salary: Not disclosed - Gender: No Preference - Candidate Nationality: Not specified - Job Type: Full Time - Work Arrangement: Hybrid
Key Responsibilities
Digital Content Creation and Social Media
- Create and edit engaging images, short videos, reels and stories highlighting hotel experiences, facilities, services and promotional offers.
- Support the preparation and management of social media content calendars, including scheduling posts and coordinating community engagement.
- Ensure published content reflects the individual hotel 's brand identity and follows Accor 's established guidelines.
- Coordinate with hotel departments to collect visual content, organise photography and video shoots, and verify promotional information.
- Assist with monitoring social media comments, guest feedback and online reviews in accordance with approved response and escalation procedures.
- Explore relevant digital content trends and emerging technologies, sharing creative ideas that may improve audience engagement.
E-commerce and Online Distribution
- Help maintain accurate hotel descriptions, images, promotional offers and other digital content on Accor websites and online travel agency platforms.
- Review online listings and identify opportunities to improve hotel visibility, content quality and booking conversion.
- Assist with the implementation of quarterly and annual e-commerce plans covering direct booking platforms and third-party distribution channels.
- Check published promotional offers, website content and booking links to ensure information is accurate and the online guest journey functions smoothly.
- Support the monitoring of rate parity and pricing accuracy across online distribution channels.
- Report identified pricing discrepancies to the Revenue Management and Distribution teams for appropriate follow-up.
- Develop practical familiarity with Accor 's e-commerce systems, digital tools and online distribution procedures.
Digital Campaigns and Performance Marketing
- Support digital marketing campaigns across social media, paid advertising, search engine optimisation (SEO), search advertising, display advertising and metasearch platforms.
- Coordinate campaign activities with the portfolio commercial team, appointed agencies and relevant hotel departments.
- Assist with influencer collaborations, including communication and coordination of campaign requirements with external partners.
- Contribute to promotional initiatives supporting ALL - Accor Live Limitless, with a focus on loyalty awareness, guest engagement and direct bookings.
- Support customer relationship management (CRM) activities and targeted guest communications, including approved email marketing