Performance-Driven Creative Strategist (Paid Social)

Confidential Jobs; Dubai; On-site; AED 268,000 - 402,000; Full time

Job summary

Confidential is seeking a Paid Creative Strategy Executive in Dubai to lead creative strategy across creative, performance marketing and content production. You will turn market trends and performance insights into briefs for paid social, managing assets from research to delivery.

The role blends creative execution with commercial impact, requiring strong judgement on hooks, pacing and CTAs, and governance across multiple briefs and campaigns.

Qualifications

• 2–4 years of experience in performance creative and paid-social content strategy.
• Strong understanding of paid-social content effectiveness on Meta and TikTok.
• Ability to translate insights into hooks, pillars and concepts.
• Strong judgement on hooks, pacing, overlays, CTAs.
• Experience with Meta Ads Library/Manager is advantageous.

Responsibilities

• Monitor competitor advertising, social platforms, creator content and category trends to identify new creative opportunities.
• Review agency insights and available creative-performance data to understand which hooks, formats, messages and products are performing.
• Analyse metrics including thumb-stop rate, hold rate, watch time, CTR and conversion to identify patterns and opportunities.
• Build and maintain a structured repository of winning hooks, competitor references, content formats and creative learnings.
• Turn insights into clear recommendations for future briefs and creative iterations.
• Stay up to date with emerging paid-social formats, trends and platform behaviours across Meta, TikTok and other relevant channels.
• Support the development of campaign angles, content pillars, personas and messaging directions across brands, categories and commercial moments.
• Turn paid-content requirements into clear, production-ready briefs for creative and content teams.
• Define the target audience, opening hook, product story, format, pacing, overlays, headline and CTA for each asset.
• Provide strong visual, competitor and market references to guide execution.
• Develop variations of successful concepts to extend performance and manage creative fatigue.
• Ensure ad sets have sufficient creative volume, format variety and refresh options.
• Adapt creative concepts across different brands, products, audiences and commercial objectives.
• Review raw footage, photography, ecommerce imagery, creator content and UGC produced by relevant teams.
• Select the strongest assets for use across paid-social campaigns.
• Identify the strongest hook, product story, content structure and CTA for each edit.
• Create detailed post-production briefs for graphic designers and video editors, covering asset selection, opening frames, sequencing, pacing, text overlays, audio, branding and CTA.
• Brief multiple creative variations where required to test different hooks, messages, formats or audiences.
• Identify gaps in available footage and feed future asset requirements into shoot and content planning.

Skills

Performance marketing

Paid social

Creative strategy

Content production

Copywriting

Brand messaging

Project management

Tools

Meta Ads Library

Meta Ads Manager

Motion

Job description

Confidential is seeking a Paid Creative Strategy Executive in Dubai to lead creative strategy across creative, performance marketing and content production. You will turn market trends and performance insights into briefs for paid social, managing assets from research to delivery.

The role blends creative execution with commercial impact, requiring strong judgement on hooks, pacing and CTAs, and governance across multiple briefs and campaigns.