Paid Media Strategy & Measurement Lead

مجموعة الطاير; Dubai; On-site; AED 350,000 - 650,000; Full time

Job summary

مجموعة الطاير is seeking a strategic marketing finance leader to own the cross-channel paid media budget, allocate the envelope, and set the measurement standard and forecast that guide the business plan. You will own incrementality programmes and interpret marginal economics tactics within Performance Marketing.

You will partner with BI, Data, Growth, and Finance, while directing how channels like Paid Search, Paid Social, and Influencer Marketing align with the overarching budget rules.

Responsibilities

• Decide allocation of paid media budget across channels.
• Define envelope, rules, and measurement framework.
• Forecast and sign the business plan.
• Collaborate with BI, Data, Growth, and Finance.

Job description

مجموعة الطاير is seeking a strategic marketing finance leader to own the cross-channel paid media budget, allocate the envelope, and set the measurement standard and forecast that guide the business plan. You will own incrementality programmes and interpret marginal economics tactics within Performance Marketing.

You will partner with BI, Data, Growth, and Finance, while directing how channels like Paid Search, Paid Social, and Influencer Marketing align with the overarching budget rules.