Lead Digital Marketing Manager

Al Tayer Group Career site; Dubai; On-site; AED 200,000 - 320,000; Full time

Job summary

Ounass is seeking a senior leader to decide where the paid media budget is allocated and to prove the returns of every decision. You define the envelope, the rules and the measurement framework that the channel leads will follow, and the forecast that the business relies on.

You own the incrementality programme and guide the marketing mix model. You also shape marginal economics tactics for performance channels, partnering with BI, Data, Growth, and Finance and serving Commercial and Retail

Qualifications

• Experience with media budgeting and allocation
• Familiarity with marketing analytics and measurement
• Stakeholder collaboration across Marketing, BI, Growth and Finance

Responsibilities

• Decide where paid media money goes and prove what it returns
• Define the allocation rules the channels follow and the measurement standard that guides decisions
• Own the forecast and the incrementality programme for the marketing mix
• Set marginal economics tactics on Performance Marketing Channels
• Partner with BI, Data, Growth and Finance and serve Commercial and Retail Media as internal clients

Job description

Decide where Ounass’s paid media money goes and prove what it returns. You own the cross‑channel budget envelope, the allocation rules the channel leads execute against, the measurement standard that says which number decides, and the forecast. You run the incrementality programme and take over the marketing mix model. You also know how to setup and interpret marginal economics tactics on Performance Marketing Channels.

Every allocation decision you make can be defended with data in front of the VP Marketing and Finance, and the forecast you sign is the one the business plans on.

You report to the Director Marketing and sit beside the channel leads for Paid Search, Paid Social, Influencer Marketing, etc., who run their channels. You do not run campaigns. You set the envelope, the rules and the measurement; they own execution and pacing inside it. BI, Data, Growth, and Finance are your closest partners. Commercial and Retail Media are your main internal clients for the numbers.