Lead Digital Marketing Manager

مجموعة الطاير; Dubai; On-site; AED 350,000 - 650,000; Full time

Job summary

مجموعة الطاير is seeking a strategic marketing finance leader to own the cross-channel paid media budget, allocate the envelope, and set the measurement standard and forecast that guide the business plan. You will own incrementality programmes and interpret marginal economics tactics within Performance Marketing.

You will partner with BI, Data, Growth, and Finance, while directing how channels like Paid Search, Paid Social, and Influencer Marketing align with the overarching budget rules.

Responsibilities

• Decide allocation of paid media budget across channels.
• Define envelope, rules, and measurement framework.
• Forecast and sign the business plan.
• Collaborate with BI, Data, Growth, and Finance.

Job description

Decide where Ounass’s paid media money goes and prove what it returns. You own the cross‑channel budget envelope, the allocation rules the channel leads execute against, the measurement standard that says which number decides, and the forecast. You run the incrementality programme and take over the marketing mix model. You also know how to setup and interpret marginal economics tactics on Performance Marketing Channels.

Every allocation decision you make can be defended with data in front of the VP Marketing and Finance, and the forecast you sign is the one the business plans on.

You report to the Director Marketing and sit beside the channel leads for Paid Search, Paid Social, Influencer Marketing, etc., who run their channels. You do not run campaigns. You set the envelope, the rules and the measurement; they own execution and pacing inside it. BI, Data, Growth, and Finance are your closest partners. Commercial and Retail Media are your main internal clients for the numbers.