Head of Paid Media Strategy & Analytics

Al Tayer Group Career site; Dubai; On-site; AED 200,000 - 320,000; Full time

Job summary

Ounass is seeking a senior leader to decide where the paid media budget is allocated and to prove the returns of every decision. You define the envelope, the rules and the measurement framework that the channel leads will follow, and the forecast that the business relies on.

You own the incrementality programme and guide the marketing mix model. You also shape marginal economics tactics for performance channels, partnering with BI, Data, Growth, and Finance and serving Commercial and Retail

Qualifications

• Experience with media budgeting and allocation
• Familiarity with marketing analytics and measurement
• Stakeholder collaboration across Marketing, BI, Growth and Finance

Responsibilities

• Decide where paid media money goes and prove what it returns
• Define the allocation rules the channels follow and the measurement standard that guides decisions
• Own the forecast and the incrementality programme for the marketing mix
• Set marginal economics tactics on Performance Marketing Channels
• Partner with BI, Data, Growth and Finance and serve Commercial and Retail Media as internal clients

Job description

Ounass is seeking a senior leader to decide where the paid media budget is allocated and to prove the returns of every decision. You define the envelope, the rules and the measurement framework that the channel leads will follow, and the forecast that the business relies on.

You own the incrementality programme and guide the marketing mix model. You also shape marginal economics tactics for performance channels, partnering with BI, Data, Growth, and Finance and serving Commercial and Retail