Music Marketing Lead: DSP Campaigns & Discoverability

The Orchard; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

The Orchard in Dubai is seeking an experienced Digital Marketing Manager focused on DSP-driven campaigns for new music releases. You will lead end-to-end marketing programs, secure placements, and build strong DSP partner relationships.

The ideal candidate has 5–7 years in digital marketing, with a track record of growing streams and playlist placements, plus fluency in Arabic and English. This role offers opportunities to shape campaigns across independent labels.

Qualifications

• 5-7 years in digital marketing, with at least 3 years in music marketing.
• Proven track record of growing streams or playlist placements.
• Experience with label, artist management, or distribution systems.
• Deep knowledge of DSP pitching tools, editorial workflows, and algorithms.
• Strong analytics to interpret streaming data and performance insights.
• Fluent in Arabic and English.

Responsibilities

• Develop and manage end-to-end digital marketing campaigns for new releases with a focus on DSP performance.
• Secure and optimize promotional placements including playlist adds, homepage features, and banners.
• Serve as the primary point of contact for DSP partners to build and maintain productive relationships.
• Lead catalog optimization initiatives to maximize long-term discoverability and consumption.
• Propose and pilot innovative marketing tactics to optimize exposure of new releases.
• Lead digital marketing planning and present strategies to stakeholders.
• Provide guidance and mentorship to team members to enhance productivity and efficiency.

Skills

Music marketing

DSP marketing

Campaign management

Analytics

Social marketing

Arabic & English

Job description

The Orchard in Dubai is seeking an experienced Digital Marketing Manager focused on DSP-driven campaigns for new music releases. You will lead end-to-end marketing programs, secure placements, and build strong DSP partner relationships.

The ideal candidate has 5–7 years in digital marketing, with a track record of growing streams and playlist placements, plus fluency in Arabic and English. This role offers opportunities to shape campaigns across independent labels.