MEA Digital Marketing Strategist: Campaigns & Automation

Axis Communications AB; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Axis Communications AB in Dubai seeks a data-driven Digital Marketing Specialist for the MEA region. You will own and drive campaigns across digital channels, leveraging marketing automation, email strategy and lead generation to engage audiences and convert interest into action.

Bring 6 years of digital marketing or demand generation experience, hands-on Salesforce/Pardot, and strong analytics. Fluency in English is essential; Arabic is a plus.

Qualifications

• 6 years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce/Pardot (certified is a plus).
• Strong understanding of customer journeys lead nurturing and digital metrics.
• Solid knowledge of Google Ads LinkedIn Campaign Manager and other digital tools.
• Excellent project management and organizational skills.
• Ability to collaborate with cross-functional and regional teams.
• Excellent communication in English; Arabic is considered as a plus.

Responsibilities

• Email Marketing & Automation: Map customer journeys and create campaigns to optimize conversions.
• Campaign Deployment: Localize campaigns in collaboration with the MEA marketing team.
• Data Analysis & Reporting: Measure performance and create dashboards for decisions.
• System Champion: Manage marketing automation platform, templates, and team training.
• Account-Based Marketing: Develop and execute MEA ABM strategy with key accounts.

Skills

Digital marketing

Demand generation

Salesforce / Pardot

Lead nurturing

Campaign optimization

Data analytics

English communication

Arabic language

Tools

Salesforce

Pardot

LinkedIn Campaign Manager

Job description

Axis Communications AB in Dubai seeks a data-driven Digital Marketing Specialist for the MEA region. You will own and drive campaigns across digital channels, leveraging marketing automation, email strategy and lead generation to engage audiences and convert interest into action.

Bring 6 years of digital marketing or demand generation experience, hands-on Salesforce/Pardot, and strong analytics. Fluency in English is essential; Arabic is a plus.