Museum Sales Unit Head

Confidential; Abu Dhabi; On-site; AED 300,000 - 540,000; Full time

Job summary

The Confidential museum seeks a high-impact Head of Sales to lead the venue's sales activities, maximize visitor satisfaction, and secure revenue through strategic B2B partnerships with hotels, cruises, DMCs, MICE, and OTAs.

You will shape B2B pricing and promotions, manage third-party contractors, align with marketing and digital teams for online shops, and define the venue's sales strategy while ensuring exceptional customer service in the UAE market.

Qualifications

• Minimum of 5 years of retail management experience in environments prioritising customer service (museum, cultural institution, airport or luxury shopping environment or large leisure attraction).
• Experience developing or contributing to sales strategies.
• Experience managing third-party contractors.
• Knowledge of excellent customer service and visitor needs.
• Advanced level of POS software, sales analysis reporting and Microsoft Excel to review sales performance.
• Knowledge of the UAE local market and customer expectations.
• Fluency in Arabic and English; additional languages are an advantage.
• Degree-level in marketing or business studies.

Responsibilities

• Lead the museum's sales activities to maximize visitor satisfaction and develop deal structures with external service providers and B2B partners.
• Develop B2B pricing and promotional strategy, defining discount brackets and ensuring alignment with Institutions.
• Design the B2B sales concept and manage the B2B sales process with DMCs, hotels, MICE, OTAs, cruises, etc.
• Contribute to sales management and approval SOPs to guide relationships and processes between museums and centralized sales.
• Collaborate with marketing and digital teams to update online shops, promotions, and new product ranges.
• Secure partnerships and agreements; advertise and activate sales promotions across online and offline channels.
• Define and plan the sales strategy needed for the venue.

Skills

Bilingual: Arabic & English

Sales strategy development

Third-party contractor management

Customer service excellence

Retail management

Sales performance analysis

Education

Degree in marketing or business studies

Tools

POS software

Microsoft Excel

Sales analytics tools

Job description

• The Sales Unit Head has responsibility for leading the museum's sales activities to maximize visitor satisfaction and develop deal structures that enhances Museum's revenue opportunities, including the selection of and deal structure with an external service provider, the product portfolio, pricing propositions as well developing and managing B2B relationships to build and maximize visitation through hotels, cruises, DMCs (Destination Management Companies), MICE (Meeting, Incentives, Conferencing, Exhibitions) and OTAs (Online Travel Agents).
• Working with the centralized B2B Sales develop the B2B pricing and promotional strategy, defining the discount brackets and ensure alignment with other Institutions.
• Design the B2B sales concept sell for the Museum and manage the B2B sales process directly with DMCs, hotel, MICE, OTAs, cruises, etc.
• Input to the wide development of the sales management and approval SOP to guide the relationship and processes between the different museums and the centralized sales team.
• Work with the marketing and digital & technology teams to ensure functioning and update of the museum online shops including product updates, promotions and new product ranges are added.
• Work with various stakeholders to secure partnerships and agreements.
• Advertise and activate sales promotions across different platforms online & offline
• Define & plan the sales strategy needed for the venue.
• Minimum of 5 years of retail management experience in an environment requiring a high level of customer service museum, cultural institution, airport or luxury shopping environment or large leisure attraction.
• Experience of developing or contributing to sales strategies.
• Experience of managing third- party contractors.
• Knowledge of excellent customer service and visitor needs.
• Advanced level of point of sale software, sales analysis reporting, Microsoft Excel knowledge to review sales performance in retail space.
• Knowledge of the local market and customer expectation in the UAE.
• Fluency in Arabic & English.
• Additional language fluency is an advantage,
• Degree-level in a relevant subject e.g. marketing or business studies.