Multi-Brand Social Media & Content Strategist

Mastermind Real Estate Broker LLC; Dubai; On-site; AED 240,000 - 420,000; Full time

Job summary

Mastermind Real Estate Broker LLC is seeking a creative, highly organized Social Media & Content Manager to own the social media strategy across three distinct brands in Dubai. You will develop content plans, craft engaging scripts, and coordinate with creators and internal teams to deliver compelling property and recruitment content.

The role requires strong storytelling, platform proficiency, and the ability to build three unique voices while driving audience growth, engagement, and leads in a

Qualifications

• Minimum 5+ years of professional social media/content experience.
• Strong understanding of Instagram Reels, TikTok, YouTube Shorts and LinkedIn.
• Excellent short-form video and storytelling skills.
• Strong copywriting and scriptwriting ability.
• Ability to manage multiple brands simultaneously.
• Highly organized with strong content-planning skills.
• Ability to generate ideas independently.
• Strong understanding of current social media trends and algorithms.
• Good understanding of branding and visual presentation.
• Comfortable working in a fast-paced entrepreneurial environment.
• Dubai real estate experience is an advantage, but strong content ability is more important.
• Experience launching or growing a new brand/startup would be a major advantage.

Responsibilities

• Take complete ownership of the social media and content strategy for all 3 accounts
• Manage Instagram, TikTok, LinkedIn, Facebook, YouTube and other relevant platforms
• Create separate monthly and weekly content calendars for each brand
• Develop creative concepts for Reels, short-form videos, educational content, property videos, recruitment content and campaigns
• Write strong hooks, captions, scripts and video concepts
• Coordinate with videographers, designers, editors, developers and internal teams
• Plan and manage property shoots and other content productions
• Identify trends and convert them into content relevant to our brands
• Develop the personal branding of company leadership where required
• Build the recruitment platform's social media presence from the ground up
• Plan pre-launch teasers, launch campaigns, feature-focused content and user acquisition content for the recruitment platform
• Monitor competitors and identify opportunities to differentiate each brand
• Track engagement, reach, follower growth, website traffic, enquiries and leads
• Analyze performance and continuously improve the content strategy
• Maintain a consistent posting schedule across all three accounts
• We do not want our social media to simply consist of agents standing in front of projects and repeating information provided by developers.
• We want content that demonstrates real market knowledge.
• The successful candidate should work with our team to create content around:
• Investment opportunities
• Land and plot opportunities
• Market trends and updates
• Educational content for buyers and investors
• High-quality property presentations
• Leadership and personal-brand content
• This is an upcoming technology platform, so you will have the opportunity to participate in building a new brand from its early stages.
• Content will target job seekers, employers, recruiters and businesses
• Product and feature introductions
• Employer and recruiter content
• Career tips and educational videos
• Influencer and creator collaborations
• User acquisition and growth campaigns

Skills

Social media

Content strategy

Brand management

Copywriting

Video storytelling

Multi-brand management

Content planning

Trends and algorithms

Tools

Instagram

TikTok

LinkedIn

YouTube

Facebook

Job description

Mastermind Real Estate Broker LLC is seeking a creative, highly organized Social Media & Content Manager to own the social media strategy across three distinct brands in Dubai. You will develop content plans, craft engaging scripts, and coordinate with creators and internal teams to deliver compelling property and recruitment content.

The role requires strong storytelling, platform proficiency, and the ability to build three unique voices while driving audience growth, engagement, and leads in a