Social Media Manager

Oryan Realty; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Oryan Realty seeks a Social Media Specialist to curate content across its Dubai residential portfolio. You will collaborate with agents and photographers to showcase luxury properties and brand campaigns, delivering premium, on-brand storytelling.

You'll own the content calendar, craft captions, produce short-form videos, monitor engagement and leads, and work closely with marketing to sustain a sophisticated online presence in Dubai's premium market.

Qualifications

• Minimum two years in social media with hands-on channel management.
• Strong Instagram and LinkedIn capabilities.
• Proven strategy and content-planning skills.
• Excellent written English and copywriting.
• Experience with social analytics, scheduling, and reporting tools.
• Proficiency in Canva or Adobe Creative Cloud.
• Strong visual and brand judgement; detail oriented.

Responsibilities

• Shape social strategy and manage content calendar.
• Create captions, Reels, Stories, and short-form video.
• Brief photographers and designers; ensure accuracy before publishing.
• Promote listings and build property/ lifestyle content.
• Manage comments, inquiries and leads with a professional tone.
• Track reach, engagement and traffic; report findings.
• Uphold brand standards and governance; keep content organized.
• Collaborate with residential and marketing teams across briefs.

Skills

Instagram capability

LinkedIn capability

Copywriting

Content planning

Analytics tracking

Brand governance

Stakeholder management

Tools

Canva

Adobe Creative Cloud

Job description

The Social Media Specialist plans, creates and manages content across Oryan Realty's social media channels. Working with agents and photographers, the role supports property launches, brand campaigns, market commentary and lifestyle content that showcases our expertise in Dubai's residential market.

The right candidate pairs strong social media skills with sharp content judgement and an understanding of premium brand positioning — someone who knows what performs on each platform while keeping every output sophisticated, commercially relevant and on brand. Experience in real estate, luxury, hospitality or lifestyle is a strong advantage.

Responsibilities

Strategy & Planning — Shape the social strategy and own the content calendar. Develop platform-specific concepts that balance property, lifestyle and thought-leadership content, and identify growth opportunities as platforms and trends shift.

Content Creation — Write captions and social copy, produce Reels, Stories and short-form video, and create property, lifestyle and team content. Brief photographers, videographers and designers, repurpose existing assets, and ensure accuracy and sign-off before publishing.

Property & Agent Marketing — Identify listings and stories worth promoting and build content around architecture, interiors, location and lifestyle. Coordinate listing campaigns and support agents in building their own professional social presence.

Community Management — Monitor comments, messages and mentions, elevate inquiries and leads to agents, engage with relevant industry content and track audience sentiment while maintaining a professional brand tone.

Analytics — Track reach, engagement, growth and traffic. Report on performance with clear recommendations, refine content using audience insight, and benchmark competitors and emerging trends.

Brand & Governance — Uphold Oryan Realty brand standards, ensure published information is accurate, maintain client and property confidentiality, follow approval processes and keep content libraries organised.

Team & Stakeholders — Partner with the Residential and Marketing teams, manage multiple briefs and deadlines, advise on formats and platform best practice, and respond constructively to feedback.

Skills

Essential

Minimum two years in social media, with hands-on channel management and strong Instagram and LinkedIn capability. Proven strategy and content-planning skills, excellent written English and copywriting, and social-first expertise across Reels, Stories and carousels. Comfortable with social analytics, scheduling and reporting tools, and with Canva or Adobe Creative Cloud. Strong visual and brand judgement, excellent attention to detail, solid organisation under deadline pressure, and confident stakeholder management within brand guidelines.

Advantageous

Prime or luxury residential experience; a background in luxury, property, hospitality or lifestyle; knowledge of the Dubai residential market. Video capture and editing (Premiere Pro, CapCut or similar), Meta or LinkedIn paid social, agency or content-creator experience, website analytics, influencer and partnership work. Arabic language ability and a UAE driving licence.

Personal Attributes

Creative and commercially aware, with strong editorial judgement and a genuine interest in luxury property. Proactive, highly organised and responsive. Confident working alongside sales teams, professional and discreet, collaborative, calm under pressure and focused on results.