Social Media Expert

Caliberly; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

Caliberly in Dubai is seeking a creative Social Media Expert to manage and grow the brand’s digital presence across Instagram, Facebook, LinkedIn, and TikTok. You will develop content, implement strategies, and drive audience growth and lead generation in a competitive real estate market.

You will plan calendars, coordinate with design teams, monitor performance, and optimize campaigns while building an engaged online community and ensuring brand voice consistency.

Qualifications

• Bachelor's in Marketing or related field is required.
• 3–6 years in social media management, preferably real estate or lifestyle.
• Proven experience managing business accounts and paid campaigns.
• Strong portfolio of content creation and campaign success.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Plan calendars for Instagram, Facebook, LinkedIn, and TikTok.
• Create posts, reels, stories, and videos with brand voice.
• Coordinate with design/media teams for visuals and videos.
• Monitor KPIs, optimize campaigns, and drive leads and traffic.
• Engage daily with community, comments, and inquiries.
• Collaborate with sales to align efforts with goals.
• Lead property campaigns and analyze conversion funnels.
• Stay updated on trends and benchmark performance.
• Coordinate with agencies/influencers when required.

Skills

Content creation

Analytics

Campaign management

Copywriting

Social media platforms

Collaboration

Project management

Paid campaigns

Education

Bachelor's degree in Marketing

Tools

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

About the job Social Media Expert

Job Title – Social Media Expert

Location: Dubai, UAE

About the Role

We are seeking a creative and performance-driven Social Media Expert to manage and grow the brand's digital presence across multiple platforms. This role involves developing engaging content, executing social media strategies, and driving audience growth, engagement, and lead generation in a competitive real estate market.

Social Media Strategy & Planning

• Develop and execute comprehensive social media strategies aligned with business objectives.
• Plan content calendars across platforms such as Instagram, Facebook, LinkedIn, and TikTok.
• Identify trends, audience preferences, and opportunities for brand positioning.
• Drive innovative campaigns to increase reach, engagement, and conversions.

Content Creation & Management

• Create high-quality, engaging content including posts, reels, stories, and videos.
• Coordinate with design and media teams for visuals, graphics, and video production.
• Write compelling captions and ensure consistent brand voice and messaging.
• Maintain consistency in posting schedules and content quality.

Performance Marketing & Analytics

• Monitor and analyze social media performance metrics and KPIs.
• Optimize campaigns based on insights, engagement rates, and conversion data.
• Manage paid social media campaigns to drive leads and traffic.
• Prepare reports and provide actionable insights for continuous improvement.

Community Management & Engagement

• Manage daily interactions, comments, messages, and inquiries.
• Build and nurture an engaged online community.
• Respond to customer queries in a timely and professional manner.
• Maintain brand reputation and handle feedback effectively.

Lead Generation & Campaign Execution

• Drive lead generation through targeted campaigns and promotions.
• Collaborate with sales teams to align social media efforts with sales goals.
• Launch and manage property campaigns, promotions, and brand initiatives.
• Track and improve conversion funnels from social platforms.

Market Trends & Competitive Analysis

• Stay updated with social media trends, tools, and platform updates.
• Analyze competitor activity and benchmark performance.
• Implement best practices to enhance brand visibility and differentiation.

Collaboration & Coordination

• Work closely with marketing, sales, and content teams.
• Coordinate with external agencies, influencers, and partners when required.
• Ensure alignment of social media efforts with overall marketing strategy.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3–6 years of experience in social media management, preferably in real estate or lifestyle sectors.
• Proven experience in managing business accounts and running paid campaigns.
• Strong portfolio showcasing content creation and campaign success.

Key Skills & Competencies

• Creative thinking and content development skills
• Strong understanding of social media platforms and algorithms
• Analytical mindset with data-driven decision-making
• Excellent communication and copywriting skills
• Ability to manage multiple campaigns and deadlines
• Knowledge of social media tools and analytics platforms

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work with a growing and dynamic brand
• Creative and collaborative work environment
• Career growth and skill development opportunities