Media Strategy Director & Growth Architect

WPP Media; Dubai; Hybrid; AED 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical insurance

Group retirement plans

Vision insurance

Dental insurance

Significant paid time off

Employee discounts

Mental health awareness days

Job summary

WPP Media, the AI-driven media operating unit within WPP, seeks a Media Director to lead data-driven media strategies and high-impact campaigns across markets. You will direct market data analysis, define channel mix, and oversee negotiations, performance, and profitability to deliver exceptional results.

Ideal candidates will have 8–10+ years in media planning/buying, strong leadership, and proficiency with analytics tools like Google Analytics, Nielsen, and comScore.

Qualifications

• 8–10+ years of experience in media planning and buying, with a focus on integrated and digital media.
• Bachelor's degree in marketing, Advertising, Communications, or a related field.
• Strong knowledge of media planning and analytics tools (e.g., Google Analytics, Nielsen, comScore).
• Proven ability to manage client relationships and present media strategies effectively.
• Strong leadership and team management skills.

Responsibilities

• Lead and develop overarching media strategies and high-impact campaigns across markets.
• Direct market data analysis and set strategic media channel mix.
• Negotiate with media vendors and oversee end-to-end campaign performance and profitability.
• Drive test-and-learn programs for technology evaluation and engagement measurement.
• Collaborate with regional teams and wider account teams to share best practices.

Skills

Leadership

Analytical skills

Client management

Communication

Project management

Strategic thinking

Education

Bachelor's degree in marketing, Advertising, Communications, or a related field

Tools

Google Analytics

Nielsen

comScore

Job description

WPP Media, the AI-driven media operating unit within WPP, seeks a Media Director to lead data-driven media strategies and high-impact campaigns across markets. You will direct market data analysis, define channel mix, and oversee negotiations, performance, and profitability to deliver exceptional results.

Ideal candidates will have 8–10+ years in media planning/buying, strong leadership, and proficiency with analytics tools like Google Analytics, Nielsen, and comScore.