Media Strategy Director — Growth Architect

WPP; Dubai; Hybrid; AED 600,000 - 900,000; Full time

Job summary

Mindshare is seeking a Media Director to lead, develop, and execute overarching media strategies that reach target audiences and meet client objectives. This role involves market data analysis, channel mix, vendor negotiations, and overseeing campaign profitability.

You will build cross-regional strategies, drive testing programs, and collaborate with regional teams to deliver best-in-class Ecommerce and media solutions.

Qualifications

• Lead overall media strategy across client businesses and markets.
• Proven ability to manage client relationships and present media strategies.
• Strong leadership and analytics skills to drive ROI.

Responsibilities

• Develop data-driven strategy across channels (programmatic, social, search, video, mobile).
• Create test-and-learn programs for technology evaluation and engagement measurement.
• Negotiate with media vendors and oversee end-to-end campaign performance.

Skills

Media strategy

Leadership

Data analysis

Negotiation

Client relations

Analytics tools

Education

Bachelor's degree in marketing/advertising/communications

Tools

Google Analytics

Nielsen

comScore

Job description

Mindshare is seeking a Media Director to lead, develop, and execute overarching media strategies that reach target audiences and meet client objectives. This role involves market data analysis, channel mix, vendor negotiations, and overseeing campaign profitability.

You will build cross-regional strategies, drive testing programs, and collaborate with regional teams to deliver best-in-class Ecommerce and media solutions.