Media Director

Remotedxb; Dubai; On-site; AED 350,000 - 500,000; Full time

Job summary

Wavemaker is seeking a senior leader to head a fully integrated media unit, directing both the client and the team. You will set annual performance strategies and goals to drive client business outcomes, and lead offline and online media initiatives across performance, eCommerce, innovation, and data.

You will oversee digital implementation across search, social, display, and programmatic channels, bridging media and technology to provide advisory services.

Qualifications

• 10+ years of experience in integrated media, ideally within an agency environment.
• Strong understanding of offline, digital, and e-commerce media.
• Deep knowledge of customer data platforms and advanced analytics solutions.
• Proven experience managing search, social, and display from technical and strategic perspectives.

Responsibilities

• Lead a full integrated business unit, managing both the team and the client.
• Set annual performance strategies and goals to drive client business performance.
• Lead both offline and online strategy, including performance, eCommerce, innovation, and data.
• Oversee digital implementation across search, social, display, and programmatic channels.
• Bridge media and technology solutions to provide advisory services to clients.
• Lead data consultancy and implementation across all clients.
• Manage budget forecasting and delivery to meet client KPIs and performance targets.
• Develop training programs to upskill offline and digital media specialists into integrated experts.
• Provide hands-on expertise across search, social, and display to guide technical execution.

Skills

Team leadership

Integrated media strategy

Audience-led planning

Analytics

Tools

CDP knowledge

Analytics platforms

Job description

Responsibilities

• Lead a full integrated business unit, managing both the team and the client
• Set annual performance strategies and goals to drive client business performance
• Lead both offline and online strategy, including performance, eCommerce, innovation, and data
• Oversee digital implementation across search, social, display, and programmatic channels
• Bridge media and technology solutions to provide advisory services to clients
• Lead data consultancy and implementation across all clients
• Manage budget forecasting and delivery to meet client KPIs and performance targets
• Develop training programs to upskill offline and digital media specialists into integrated experts
• Provide hands-on expertise across search, social, and display to guide technical execution

Requirements

• 10+ years of experience in integrated media, ideally within an agency environment
• Strong understanding of offline, digital, and e-commerce media
• Deep knowledge of customer data platforms and advanced analytics solutions
• Proven experience managing search, social, and display from technical and strategic perspectives
• Experience in audience-led planning
• Previous experience in people management and leading teams
• Ability to stay updated with consumer trends and marketing technology advancements

About the Company

Wavemaker is a leading WPP Media brand that reshapes consumer decision-making through media, content, and technology. Part of the WPP network, Wavemaker uses powerful consumer data to help brands win more sales and achieve transformational growth.