WPP Media Senior Manager, Performance- Dubai

WPP Media; Dubai; On-site; AED 250,000 - 420,000; Full time

Job summary

WPP Media is seeking a Senior Performance Manager in Dubai to lead planning, execution and optimization of paid media across clients and channels. You will drive performance outcomes through data-driven strategies, partner with internal teams and platform partners, and deliver strategic recommendations for campaign excellence.

You will apply segmentation, testing, bidding and attribution techniques to improve results, while mentoring junior team members and ensuring tight collaboration with

Qualifications

• Proven track record delivering strong performance marketing results.
• Experience across paid search, paid social and programmatic.
• Strong data interpretation and reporting capabilities.

Responsibilities

• Lead the development and implementation of performance marketing strategies aligned with client objectives and KPIs.
• Partner with Planning teams to integrate performance into broader media strategies and measurement frameworks.
• Manage and optimize multi-channel campaigns across Google Ads, Meta, TikTok, Snapchat, LinkedIn and programmatic.
• Apply advanced optimization techniques to improve campaign effectiveness and efficiency.
• Monitor performance, identify trends and provide actionable recommendations to clients and internal teams.
• Prepare and present campaign reports and strategic recommendations with clear business impact.
• Collaborate with Planning, Analytics, Ad Operations and Client Leadership for seamless delivery.
• Maintain strong relationships with media partners and leverage beta opportunities to drive innovation.
• Manage budgets with accurate pacing, forecasting and performance against targets.
• Mentor Performance Executives and Managers on best practices and development.

Skills

Paid media strategy

Multi-channel optimization

GA4 / Looker Studio

Budget management

Stakeholder communication

Tools

GA4

Looker Studio

Excel

Job description

Senior Performance Manager

As a Senior Performance Manager, you will lead the planning, execution and optimization of paid media campaigns across multiple clients and channels. You will play a critical role in driving performance outcomes, delivering strategic recommendations, and ensuring best‑in‑class campaign execution. Working closely with internal teams and platform partners, you will help clients achieve their business objectives through data‑driven media strategies and continuous innovation.

Key Responsibilities

• Lead the development and implementation of performance marketing strategies aligned with client business objectives and KPIs.
• Partner closely with Planning teams to ensure performance considerations are integrated into broader media strategies, channel selection and measurement frameworks.
• Manage and optimize multi‑channel paid media campaigns across platforms including Google Ads, Meta, TikTok, Snapchat, LinkedIn and programmatic.
• Apply advanced optimization techniques—including audience segmentation, testing frameworks, bid strategy enhancements and performance analysis—to improve campaign effectiveness.
• Monitor campaign performance, identify trends and growth opportunities, and provide actionable recommendations to clients and internal stakeholders.
• Prepare and present campaign reports, performance reviews and strategic recommendations with clear business impact.
• Collaborate with cross‑functional teams including Planning, Analytics, Ad Operations and Client Leadership to ensure seamless campaign delivery.
• Build and maintain strong relationships with key media partners, leveraging platform capabilities and beta opportunities to drive innovation.
• Manage campaign budgets efficiently, ensuring accurate pacing, forecasting and performance against targets.
• Support the adoption of new products, tools and technologies that enhance campaign performance and operational efficiency.
• Mentor and support Performance Executives and Managers, providing guidance on best practices, campaign management and professional development.

Skills and Experience

• Years of experience in performance marketing with a proven track record of delivering strong campaign results.
• Strong hands‑on expertise across Paid Search, Paid Social and Programmatic platforms including Google Ads, Meta, TikTok, Snapchat, LinkedIn and Display.
• Advanced analytical capabilities and proficiency with reporting and visualization tools such as GA4, Looker Studio, Excel and platform reporting suites.
• Strong understanding of attribution methodologies, audience strategies, conversion tracking and bidding approaches.
• Experience managing campaign budgets and delivering performance against client KPIs.
• Strong communication and presentation skills with the ability to translate data into meaningful business insights.
• Experience managing client relationships and confidently presenting recommendations to stakeholders.
• Demonstrated ability to coach and develop junior team members while fostering collaboration across teams.
• Highly organized with strong project management and problem‑solving skills.

Core Values

• Extraordinary by leading collectively to inspire transformational creativity.
• Open environment by balancing people and client experiences and cultivating trust.
• Lead Optimistically by championing growth and development to mobilize the enterprise.

Benefits

WPP Media employees can tap into the global network to pursue their passions, grow their networks and learn at the cutting edge of marketing and advertising. The benefits package includes medical group plans, retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

Equal Opportunity Employer

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.