Media Buyer

PSI Real Estate; Dubai; On-site; AED 120,000 - 240,000; Full time

Job summary

PSI Real Estate is seeking a Campaigns Specialist – Media Buyer to design and execute a comprehensive digital strategy across social platforms to generate quality leads. You will participate in media planning, identify target audiences, and craft effective campaigns aligned with company growth objectives.

The role requires a degree in digital marketing with 2+ years of experience in digital marketing or social media buying. Strong communication skills and a proactive mindset are essential.

Qualifications

• Degree in Digital Marketing or equivalent work experience.
• 2+ years of experience in Digital Marketing or social media buying.
• Excellent communication skills and a positive, upbeat attitude; openness to new ideas.

Responsibilities

• Devise and execute the digital strategy across social media to generate leads.
• Participate in media planning to identify target audiences and craft campaigns.
• Monitor campaigns budget and lead tracking to support growth.
• Create and edit marketing materials and campaigns for timely delivery.
• Research new marketing techniques and analyze online analytics to improve performance.
• Ensure safe systems of work and perform other duties as assigned.

Skills

Digital Marketing

Media Buying

PPC

SEO

Social Media

Education

Degree in Digital Marketing

Tools

Google Analytics

Job description

PRIMARY PURPOSE

The Campaigns specialist – Media Buyer will devise and execute the overall digital strategy on all the social media platforms to allow the business to generate leads. Participating in media planning to identify target audiences and craft effective campaigns.

RESPONSIBILITIES

A clear understanding and hands on experience of digital marketing channels, techniques & tools including PPC, SEO, social media, Email Marketing, Affiliates & Google Analytics Streamline company materials and campaigns to ensure a consistent and concise message. Create, deliver and edit marketing materials and advertising campaigns that are effective and timely Monitoring the progress of the campaign’s budget to ensure it is being used effectively. Support the company and agent by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth Creating a digital marketing strategy that considers all aspects of online marketing, including SEO, SEM, social media (Snapchat, Tik Tok, Instagram and Facebook). Monitoring the performance of digital marketing campaigns to identify opportunities for improvement Conducting research on new marketing techniques and technologies for possible implementation by the company. Reviewing online analytics reports to identify opportunities to improve campaign performance Takes Health, Safety & Environment (HSE) lead in ensuring “safe systems of work” and “safe conditions” are in place within areas of responsibility. Performs other similar or related duties as required or assigned by management.

QUALIFICATIONS & EXPERIENCE

Educational Requirements / Qualifications:Degree in Digital Marketing or equivalent work experience required.
Experience:2+ years of experience in Digital Marketing or social media Buying
Skills and Competencies:Excellent communication skills and have a positive, upbeat attitude Maintains an open mind to new ideas and suggestions Develops innovative forward design concepts