Marketing Specialist | Real Estate Experience

Luxarabia Real Estate; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Luxarabia Real Estate is seeking a Marketing Specialist to manage and grow our social media presence across Instagram, Facebook, LinkedIn, TikTok and YouTube. You will tailor content for international markets and ensure a premium visual identity aligned with our brand.

You will plan, create and publish content, collaborate with designers and video editors, and monitor performance to optimize engagement and reach in luxury real estate markets.

Qualifications

• Experience in social media management and graphic design.
• Proficiency in Canva, Adobe Photoshop, Illustrator or similar design tools.
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok and YouTube.
• Excellent attention to detail and visual consistency.
• Strong creativity, organization and time management.
• Ability to manage multiple accounts and deadlines simultaneously.
• Understanding of luxury branding and real estate marketing is a mandatory.

Responsibilities

• Manage Luxarabia's social media accounts across Instagram, Facebook, LinkedIn, TikTok and YouTube.
• Plan, schedule and publish content according to the weekly content calendar.
• Ensure regular posting and consistency across all platforms.
• Adapt content to each platform, audience and market.
• Design high-quality social media posts, stories, carousels and infographics.
• Create thumbnails and covers for YouTube videos and Instagram content.
• Develop visually engaging content about real estate projects, market trends and company updates.
• Maintain a modern, premium visual identity aligned with Luxarabia branding guidelines.
• Coordinate content for property launches, events and campaigns.
• Monitor performance and prepare weekly reports to optimize strategy.

Skills

Social media management

Graphic design

Instagram

Facebook

LinkedIn

TikTok

YouTube

Attention to detail

Time management

Multi-account management

Luxury branding

Real estate marketing

Creativity

Organization

Tools

Canva

Adobe Photoshop

Illustrator

Job description

We are looking for a creative, organized and detail-oriented Marketing Specialist to manage and develop Luxarabia's social media presence across multiple platforms and international markets.

Key Responsibilities

Social Media Management

• Manage Luxarabia's social media accounts across Instagram, Facebook, LinkedIn, TikTok and YouTube
• Manage multiple accounts targeting different languages and international audiences
• Plan, schedule and publish content according to the weekly content calendar
• Ensure regular posting and consistency across all platforms
• Adapt content to each platform, audience and market

Content Creation & Graphic Design

• Design high-quality social media posts, story's, carousels and infographics
• Create professional thumbnails and covers for YouTube videos, Instagram Reels and other content
• Develop visually engaging content about real estate projects, market trends, investment opportunities and company updates
• Create branded visuals for announcements, events, partnerships and property launches
• Maintain a clean, modern and premium visual identity aligned with Luxarabia's branding guidelines

Community Management & Engagement

• Monitor and respond to comments, messages and interactions across all social media accounts
• Encourage engagement and build an active online community
• Increase brand visibility, audience interaction and organic reach
• Identify relevant trends and opportunities to improve engagement

Brand Identity & Quality Control

• Ensure all content follows Luxarabia's brand guidelines, including fonts, colors, layouts and overall visual style
• Maintain a consistent and recognizable identity across all international accounts
• Review content carefully before publication to avoid spelling, formatting or visual errors
• Ensure every publication reflects Luxarabia's professional and premium positioning

Content Strategy & Coordination

• Work closely with the Marketing Manager, Content Creators, Video Editors and Media Buyers
• Contribute creative ideas for new content formats, campaigns and social media trends
• Prepare and maintain a structured weekly content calendar
• Coordinate content for property launches, events, campaigns and company announcements
• Ensure content is delivered and published on time

Performance Monitoring & Reporting

• Monitor social media performance, including reach, engagement, follower growth and content interactions
• Identify top-performing content and recommend improvements
• Prepare weekly social media performance reports
• Use performance insights to improve the content strategy and increase organic visibility

Requirements

• Experience in social media management and graphic design
• Proficiency in Canva, Adobe Photoshop, Illustrator or similar design tools
• Strong understanding of Instagram, Facebook, LinkedIn, TikTok and YouTube
• Excellent attention to detail and visual consistency
• Strong creativity, organization and time management
• Ability to manage multiple accounts and deadlines simultaneously
• Understanding of luxury branding and real estate marketing is a mandatory