Performance Marketing Executive

One Life Tourism; Dubai; On-site; AED 38,000 - 51,000; Full time

Job summary

One Life Tourism seeks a results-driven Performance Marketing Executive to manage and optimize digital acquisition, with emphasis on lead generation, conversions, revenue and ROI. The role requires hands-on execution across paid channels and SEO to boost growth.

You will work with analytics, conversion optimization, and campaign performance metrics, implementing strategies that improve landing pages and drive bookings while collaborating with sales and marketing teams in the UAE.

Qualifications

• 2–3+ years of hands-on performance marketing experience.
• Experience with Google Ads and Meta Ads campaigns.
• SEO experience is mandatory.
• UAE experience and residency required.

Responsibilities

• Plan, launch, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other paid platforms.
• Manage campaigns focused on lead generation, conversions, bookings, and revenue.
• Develop and optimize Google Search, Display, Performance Max, and other campaigns.
• Conduct keyword research, competitor analysis, audience targeting, and campaign segmentation.
• Monitor and optimize CPC, CPL, CPA, CTR, conversion rate, ROAS, and overall profitability.
• Own and execute the SEO strategy: keyword research, on-page, technical SEO, site optimization, internal linking, briefs, and ranking.
• Use Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads, Meta Ads Manager, and SEO tools to monitor performance.
• Set up and monitor conversion tracking, pixels, events, UTM parameters, and attribution.
• Analyze customer journeys and identify landing page and conversion rate improvements.
• Conduct A/B testing of campaigns, audiences, landing pages, and other variables.
• Collaborate with sales to ensure marketing-generated leads convert.
• Prepare regular performance reports with insights and recommendations.
• Stay updated on changes to Google Ads, Meta Ads, SEO algorithms, tracking, attribution, and best practices.

Skills

Performance marketing

Lead generation

Campaign optimization

Analytics

Conversion optimization

Keyword research

Audience targeting

A/B testing

Landing page optimization

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Google Search Console

SEO tools

Job description

About the Role:

We are looking for a results-driven Performance Marketing Executive to manage and optimize our digital acquisition activities with a strong focus on lead generation, conversions, revenue, and ROI.

The ideal candidate must have hands-on experience in performance marketing, paid advertising, SEO, conversion optimization, analytics, and campaign performance.

Key Responsibilities:

• Plan, launch, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant paid platforms.
• Manage campaigns focused on lead generation, conversions, bookings, and revenue.
• Develop and optimize Google Search, Display, Performance Max, and other relevant campaign types.
• Conduct keyword research, competitor analysis, audience targeting, and campaign segmentation.
• Monitor and optimize CPC, CPL, CPA, CTR, conversion rate, ROAS, and overall campaign profitability.
• Own and execute the company's SEO strategy, including:
  • Keyword research
  • On-page SEO
  • Technical SEO
  • Website optimization
  • Internal linking
  • SEO content requirements and briefs
  • Search ranking and organic traffic growth
  • Competitor SEO analysis
• Use tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads, Meta Ads Manager, and SEO tools to monitor performance.
• Set up and monitor conversion tracking, pixels, events, UTM parameters, and attribution.
• Analyze customer journeys and identify opportunities to improve landing pages and conversion rates.
• Conduct A/B testing of campaigns, audiences, landing pages, and other performance variables.
• Work closely with the sales team to ensure marketing-generated leads are relevant and converting.
• Prepare regular performance reports with clear insights, recommendations, and action plans.
• Stay updated on changes to Google Ads, Meta Ads, SEO algorithms, tracking, attribution, and performance marketing best practices.

Required Skills & Experience:

• 2–3+ years of hands-on performance marketing experience.
• Strong experience managing Google Ads and Meta Ads campaigns.
• SEO experience is mandatory.
• UAE experience is mandatory and must be residing in UAE.

Salary: 4000

Working days: Monday to Saturday