Marketing Process Consultant/Auditor

Studies Matrix ByNestor FZLLC; Dubai; On-site; AED 36,000 - 48,000; Full time

Job summary

Studies Matrix ByNestor FZLLC is seeking a marketing consultant to review current processes, identify gaps, analyze campaign performance, and define clear KPIs to help management track marketing effectiveness.

The candidate will audit campaigns across Google Ads, Meta Ads, LinkedIn Ads, optimize landing pages and CRM funnels, and propose practical improvements to increase qualified leads while reducing cost per lead. Fluent English is required.

Qualifications

• Experience in marketing audit, performance marketing, digital marketing, or marketing operations.
• Strong knowledge of Google Ads, Meta Ads, landing pages, CRM funnels, and lead tracking.
• Ability to analyze data, identify problems, and give clear, practical recommendations.
• Experience with education, executive education, online programs, or international student recruitment is a strong plus.
• Comfortable working with a small, international, and growing team.
• Fluent in English.

Responsibilities

• Audit the marketing process from campaign setup to qualified leads, appointments, applications, and enrollments.
• Review Google Ads, Meta Ads, LinkedIn Ads, landing pages, forms, CRM tracking, and sales handover.
• Analyze lead quality, cost per lead, conversion rates, lead source, country, language, program interest, and ROI.
• Identify gaps in tracking, campaign structure, targeting, messaging, and follow‑up workflows.
• Define clear marketing KPIs and help create simple dashboards for management.
• Recommend practical improvements to increase qualified leads and reduce cost per qualified lead.

Skills

Marketing audit

Digital marketing

Performance marketing

Lead generation

Marketing operations

Google Ads

Meta Ads

CRM funnels

Lead tracking

Executive education

Tools

GA4

Google Tag Manager

UTMs

LinkedIn Ads

Job description

Mission of the Role

The consultant will review our current marketing process, identify gaps, analyze campaign performance, improve lead generation quality, define clear KPIs, and help management track and control marketing performance more effectively.

The ideal candidate should have strong experience in marketing audit, digital marketing, performance marketing, lead generation, and marketing operations, preferably in executive education, online education, higher education, training programs, or international student recruitment. Experience with Google Ads, Meta Ads, CRM‑based marketing funnels, and remote teams is highly preferred.

Key Responsibilities

• Audit the marketing process from campaign setup to qualified leads, appointments, applications, and enrollments.
• Review Google Ads, Meta Ads, LinkedIn Ads, landing pages, forms, CRM tracking, and sales handover.
• Analyze lead quality, cost per lead, conversion rates, lead source, country, language, program interest, and ROI.
• Identify gaps in tracking, campaign structure, targeting, messaging, and follow‑up workflows.
• Define clear marketing KPIs and help create simple dashboards for management.
• Recommend practical improvements to increase qualified leads and reduce cost per qualified lead.

Preferred Experience

• LinkedIn Ads, GA4, Google Tag Manager, UTMs, and conversion tracking.
• Dashboard reporting tools.
• Experience improving marketing‑sales coordination and lead follow‑up.

Expected Deliverables

• Marketing audit report, KPI and dashboard structure.
• Funnel analysis from campaign to enrollment.
• Practical 30/60/90‑day action plan.

Required Profile

Experience in marketing audit, performance marketing, digital marketing, or marketing operations. Strong knowledge of Google Ads, Meta Ads, landing pages, CRM funnels, and lead tracking. Ability to analyze data, identify problems, and give clear, practical recommendations. Experience with education, executive education, online programs, or international student recruitment is a strong plus. Comfortable working with a small, international, and growing team. Fluent in English.