Marketing and Events Executive - Education Sector

LEAMS Education; Dubai; On-site; AED 89,000 - 145,000; Full time

Benefits offered by this job

Medical insurance

Free tuition for children

Job summary

LEAMS Education in Dubai, United Arab Emirates, seeks a Marketing and Events Executive to drive branding, digital visibility, events, and admissions marketing across British Curriculum and CBSE schools.

The role blends strategic marketing, social media, website content, SEO, and campaign development to strengthen enrollment growth and school communications.

Qualifications

• Relevant marketing, communications, or events experience.
• Previous exposure to the education sector would be highly advantageous.
• Excellent written and verbal communication skills together with strong presentation abilities.

Responsibilities

• Support the development and execution of the corporate marketing strategy for LEAMS Education.
• Strengthen brand consistency across group and school communication channels.
• Manage corporate branding across websites, digital platforms, campaigns, and external content.
• Ensure marketing materials follow approved brand positioning and visual standards.
• Work with school admission teams to develop campaigns that support enrollment objectives.
• Identify marketing opportunities that can increase inquiries, school visits, and student registrations.
• Coordinate admissions-focused campaigns across digital and offline channels.
• Support promotional activities for open days, school tours, enrollment periods, and other admissions initiatives.
• Develop compelling marketing messages tailored to prospective parents and school communities.
• Maintain and update content across LEAMS Education websites.
• Coordinate website content relating to schools, programs, events, achievements, and admissions.
• Review digital content regularly to ensure accuracy, relevance, and consistency.
• Develop content calendars for corporate and school-related communication.
• Write and edit website copy, newsletters, blogs, social media posts, and campaign content.
• Proofread marketing materials before publication.
• Develop engaging content for Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms.
• Manage regular social media publishing and audience engagement.
• Plan social media campaigns aligned with branding and admissions priorities.
• Monitor platform performance and identify opportunities to improve reach and engagement.
• Track emerging social media trends relevant to education marketing.
• Develop digital campaigns designed to improve awareness and enrollment interest.
• Support web marketing initiatives across LEAMS Education's online presence.
• Implement and monitor appropriate search engine optimization practices.
• Optimize content for relevant education and school search terms.
• Maintain and enhance Google business listings where applicable.
• Support digital visibility across search and mapping platforms.
• Review website and social media analytics to understand campaign performance.
• Prepare marketing performance reports for leadership.
• Use performance data to recommend improvements to campaigns.
• Research competitor activity within Dubai's education sector.
• Monitor developments and trends affecting school marketing and parent engagement.
• Analyze relevant media coverage and identify communication opportunities.
• Support public relations activity where appropriate.
• Draft press releases and corporate announcements.
• Develop newsletters for internal or external audiences.
• Create promotional brochures, flyers, presentations, and marketing collateral.
• Prepare content and creative materials for exhibitions and school events.
• Coordinate with designers, agencies, photographers, videographers, or vendors where required.
• Use Canva, Adobe Creative Suite, and relevant design tools to produce marketing assets.
• Support graphic design requirements for digital and print communications.
• Assist with photography for events, school activities, and promotional campaigns.
• Support videography and video editing where skills permit.
• Produce short-form digital media suitable for social platforms.
• Plan educational events that strengthen brand awareness and community engagement.
• Coordinate event concepts, schedules, venues, resources, and promotional requirements.
• Support school fairs, exhibitions, open days, parent events, and corporate activities.
• Develop marketing communication plans for individual events.
• Coordinate event promotion before, during, and after delivery.
• Manage relationships with event suppliers and external service providers.
• Ensure event branding remains aligned with corporate standards.
• Capture event content for future marketing use.
• Develop post-event communication and promotional materials.
• Coordinate multiple marketing projects while maintaining deadlines and quality standards.
• Prepare campaign schedules and monitor completion of assigned activities.
• Maintain organized marketing files, creative assets, and campaign documentation.
• Work closely with school leadership and corporate teams on communication requirements.
• Collaborate with admission officers across group schools.
• Coordinate with academic and administrative teams to source accurate content.
• Develop positive working relationships with external media and marketing partners where required.
• Present marketing concepts and campaign proposals clearly to stakeholders.
• Contribute creative ideas that differentiate LEAMS Education within Dubai's competitive school market.
• Maintain awareness of current digital marketing tools and best practices.
• Support continuous improvement in branding, communications, admissions marketing, and event delivery.

Skills

Education marketing

Corporate branding

Marketing strategy

Digital marketing

Social media management

Content marketing

Event planning

Public relations

SEO

Campaign management

Education

Master's degree in Marketing

Job description

Marketing and Events Executive - Education Sector Job Snapshot

Role: Marketing and Events Executive - Education Sector

Location: Dubai, United Arab Emirates

Industry: Education Management

Function: Marketing Communications

Experience: Relevant marketing, communications, or events experience

Job Type: Full-time

The Marketing and Events Executive - Education Sector opportunity in Dubai, United Arab Emirates within the Education Management industry is seeking a creative and commercially focused professional to strengthen corporate branding, digital visibility, event delivery, and school admissions marketing. The role combines strategic marketing, social media management, website content, SEO, communications, event coordination, and promotional campaign development across LEAMS Education 's British Curriculum and CBSE schools.

Job Details

Country: United Arab Emirates

City: Dubai

Industry: Education Management

Function: Marketing Communications

Salary: 8000-13000

Estimated salary range based on similar jobs in Dubai; please confirm the final offer with the employer.

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Role Context

The Marketing and Events Executive will support the visibility and growth of LEAMS Education by developing marketing initiatives that strengthen the group 's brand and contribute directly to student enrollment. The position requires close collaboration with school admission teams, leadership, creative partners, and internal stakeholders to ensure that campaigns communicate a consistent message across websites, social media, newsletters, events, search platforms, and other channels. A major part of the role is translating school achievements, educational programs, community activities, and admissions priorities into engaging content. The successful candidate will also monitor digital and media trends, identify new promotional opportunities, and help ensure that marketing activity produces measurable engagement and enrollment impact.

Key Responsibilities

• Support the development and execution of the corporate marketing strategy for LEAMS Education.
• Strengthen brand consistency across group and school communication channels.
• Manage corporate branding across websites, digital platforms, campaigns, and external content.
• Ensure marketing materials follow approved brand positioning and visual standards.
• Work with school admission teams to develop campaigns that support enrollment objectives.
• Identify marketing opportunities that can increase inquiries, school visits, and student registrations.
• Coordinate admissions-focused campaigns across digital and offline channels.
• Support promotional activities for open days, school tours, enrollment periods, and other admissions initiatives.
• Develop compelling marketing messages tailored to prospective parents and school communities.
• Maintain and update content across LEAMS Education websites.
• Coordinate website content relating to schools, programs, events, achievements, and admissions.
• Review digital content regularly to ensure accuracy, relevance, and consistency.
• Develop content calendars for corporate and school-related communication.
• Write and edit website copy, newsletters, blogs, social media posts, and campaign content.
• Proofread marketing materials before publication.
• Develop engaging content for Facebook, Instagram, LinkedIn, Twitter, and other relevant platforms.
• Manage regular social media publishing and audience engagement.
• Plan social media campaigns aligned with branding and admissions priorities.
• Monitor platform performance and identify opportunities to improve reach and engagement.
• Track emerging social media trends relevant to education marketing.
• Develop digital campaigns designed to improve awareness and enrollment interest.
• Support web marketing initiatives across LEAMS Education 's online presence.
• Implement and monitor appropriate search engine optimization practices.
• Optimize content for relevant education and school search terms.
• Maintain and enhance Google business listings where applicable.
• Support digital visibility across search and mapping platforms.
• Review website and social media analytics to understand campaign performance.
• Prepare marketing performance reports for leadership.
• Use performance data to recommend improvements to campaigns.
• Research competitor activity within Dubai 's education sector.
• Monitor developments and trends affecting school marketing and parent engagement.
• Analyze relevant media coverage and identify communication opportunities.
• Support public relations activity where appropriate.
• Draft press releases and corporate announcements.
• Develop newsletters for internal or external audiences.
• Create promotional brochures, flyers, presentations, and marketing collateral.
• Prepare content and creative materials for exhibitions and school events.
• Coordinate with designers, agencies, photographers, videographers, or vendors where required.
• Use Canva, Adobe Creative Suite, and relevant design tools to produce marketing assets.
• Support graphic design requirements for digital and print communications.
• Assist with photography for events, school activities, and promotional campaigns.
• Support videography and video editing where skills permit.
• Produce short-form digital media suitable for social platforms.
• Plan educational events that strengthen brand awareness and community engagement.
• Coordinate event concepts, schedules, venues, resources, and promotional requirements.
• Support school fairs, exhibitions, open days, parent events, and corporate activities.
• Develop marketing communication plans for individual events.
• Coordinate event promotion before, during, and after delivery.
• Manage relationships with event suppliers and external service providers.
• Ensure event branding remains aligned with corporate standards.
• Capture event content for future marketing use.
• Develop post-event communication and promotional materials.
• Coordinate multiple marketing projects while maintaining deadlines and quality standards.
• Prepare campaign schedules and monitor completion of assigned activities.
• Maintain organized marketing files, creative assets, and campaign documentation.
• Work closely with school leadership and corporate teams on communication requirements.
• Collaborate with admission officers across group schools.
• Coordinate with academic and administrative teams to source accurate content.
• Develop positive working relationships with external media and marketing partners where required.
• Present marketing concepts and campaign proposals clearly to stakeholders.
• Contribute creative ideas that differentiate LEAMS Education within Dubai 's competitive school market.
• Maintain awareness of current digital marketing tools and best practices.
• Support continuous improvement in branding, communications, admissions marketing, and event delivery.

Ideal Profile

Candidates should preferably hold a Master 's degree in Marketing, Mass Communications, Public Relations, Business Administration, or a closely related discipline. Relevant professional experience in marketing, communications, branding, digital media, or events is required. Previous exposure to the education sector would be highly advantageous, particularly experience supporting schools, student admissions, or parent-focused marketing campaigns. Applicants should demonstrate excellent written and verbal communication skills together with strong presentation abilities. Strong content writing, editing, and proofreading skills are important for producing professional communications across multiple platforms. The successful candidate should have a strong understanding of social media marketing, digital trends, content development, web marketing, SEO, and online brand management. Proficiency with Canva, Adobe Creative Suite, and other relevant design applications is highly desirable. Photography, videography, and video editing capabilities would provide a significant advantage. Candidates should demonstrate strong organizational, planning, project management, and time-management skills. Creativity and the ability to develop original campaign ideas are essential. The role suits a proactive, self-motivated professional who can manage multiple priorities while maintaining strong attention to brand quality and deadlines. Applicants should be comfortable working collaboratively with admissions teams, school leadership, marketing colleagues, vendors, and other stakeholders.

Skills Set

• Education marketing
• Corporate branding
• Marketing strategy
• Marketing communications
• Admissions marketing
• Student enrollment campaigns
• Digital marketing
• Social media marketing
• Social media management
• Content marketing
• Content writing
• Copywriting
• Editing
• Proofreading
• Website content management
• Search engine optimization
• SEO
• Web marketing
• Google listings
• Facebook marketing
• Instagram marketing
• LinkedIn marketing
• Digital campaigns
• Campaign management
• Marketing analytics
• Media monitoring
• Market research
• Public relations
• Press releases
• Newsletter development
• Blog writing
• Promotional campaigns
• Event marketing
• Event planning
• Event coordination
• School events
• Open day promotion
• Exhibition marketing
• Marketing collateral
• Graphic design
• Canva
• Adobe Creative Suite
• Photography
• Videography
• Video editing
• Project management
• Stakeholder communication
• Brand management

Why Join Us

This position offers the opportunity to build a broad marketing career within one of Dubai 's established education groups while working across branding, digital marketing, social media, events, communications, and student admissions. The role provides direct exposure to both British Curriculum and CBSE school environments and offers the chance to develop campaigns that have measurable impact on brand awareness and enrollment growth. LEAMS Education supports continuous professional development and long-term career progression through structured learning and CPD programs.

The employment package includes a tax-free salary, medical insurance, free tuition for children in affiliated schools, and additional benefits in accordance with UAE labour law.

About the Company

LEAMS Education comprises a network of British Curriculum and CBSE schools in Dubai, United Arab Emirates. The group places strong emphasis on employee career development, continuous professional learning, academic quality, and collaborative growth. Through ongoing CPD programs and long-term career opportunities, LEAMS Education supports professionals who want to develop their expertise while contributing to the continued growth and success of its schools.