Senior Automotive Events Manager – Middle East (Dubai)

BYD; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

BYD is seeking a Senior Events & Auto Shows Manager based in Dubai to lead planning and execution of major automotive events across the Middle East. You will manage vehicle launches, regional and international shows, brand events, media and VIP experiences, dealer conferences and test-drive activations for BYD, DENZA and YANGWANG.

The role requires 8+ years in automotive event management, strong negotiation and stakeholder skills, and the ability to coordinate with importers, dealers, and HQ.

Qualifications

• 8+ years of proven experience in automotive event management or related premium brand/events.
• Experience launching large-scale vehicle launches and major automotive events.
• English excellence; Arabic or regional languages a plus; willingness to travel.

Responsibilities

• Lead end-to-end planning and execution of major vehicle launches in the Middle East.
• Oversee regional motor shows, exhibitions, and brand events.
• Develop and manage regional events calendar aligned with launches.
• Collaborate with importers, distributors and dealer marketing teams.
• Ensure events reflect brand positioning across BYD, DENZA and YANGWANG.
• Manage budgets, vendors, and post-event evaluation.
• Coordinate with HQ and regional teams across Marketing, PR, Product, Sales.

Skills

Project management

Stakeholder management

Negotiation

English proficiency

Travel flexibility

Education

University degree in Marketing, Communications, Events, Public Relations, Business

Job description

BYD is seeking a Senior Events & Auto Shows Manager based in Dubai to lead planning and execution of major automotive events across the Middle East. You will manage vehicle launches, regional and international shows, brand events, media and VIP experiences, dealer conferences and test-drive activations for BYD, DENZA and YANGWANG.

The role requires 8+ years in automotive event management, strong negotiation and stakeholder skills, and the ability to coordinate with importers, dealers, and HQ.