Marketing Manager - Emiratization

Boutiqaat; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Boutiqaat in the United Arab Emirates invites an experienced Marketing Manager to shape Emiratization-aligned brand strategies and lead high-impact campaigns. You will drive integrated marketing initiatives across digital, social, PR, and influencer partnerships, collaborating with senior leaders to deliver measurable growth while developing a strong local talent pipeline.

Fluency in English and Arabic, MBA desirable, and a track record of multi-channel success are required to thrive in our

Qualifications

• Bachelor’s degree in marketing or related field; MBA desirable.
• 8+ years of marketing experience with 4+ years in leadership.
• Proven success in multi-channel campaigns.
• Experience with marketing automation and website analytics.
• Familiarity with Asana or similar PM platforms.
• Strong MS Office skills and CMS familiarity.
• Fluent in English & Arabic.

Responsibilities

• Develop and execute integrated marketing strategies to strengthen brand positioning.
• Create campaigns across digital, social, PR, influencer partnerships.
• Lead end-to-end campaign planning and execution with precision.
• Oversee content development and brand experiences.
• Monitor performance, track KPIs, and optimize strategies.
• Mentor and develop the marketing communications team.

Skills

Leadership

Multi-channel campaigns

Brand development

Analytics

Content creation

Marketing automation

Asana (or similar PM)

SEO/SEM knowledge

Education

Bachelor’s degree in Marketing / related field

MBA (desirable)

Tools

Marketing automation

Website analytics tools

Asana

Microsoft Office Suite

CMS

Job description

Job Description:

Marketing Manager - Emiratization

Turn Ideas into Impact. Build Brands that People Remember.

Are you a local with a passion for marketing, brand building, and driving business growth? Are you a strategic thinker, creative storyteller, and results-oriented leader ready to make a meaningful impact?

At Boutiqaat, we are committed to supporting the Emiratization vision by empowering local talent and creating opportunities for future leaders. We are seeking an ambitious and experienced Marketing Manager to lead innovative marketing initiatives, strengthen brand presence, and contribute to the continued success of one of the region's leading e-commerce and lifestyle brands.

This is more than a marketing role. It is an opportunity to influence brand strategy, lead high-profile campaigns, collaborate with industry experts, and drive meaningful business outcomes while developing your career in a dynamic and fast-paced environment.

What You'll Be Doing:

Drive Our Marketing Vision

• Develop and execute integrated marketing strategies that strengthen brand positioning and market presence.
• Create impactful campaigns across digital, social media, public relations, influencer and celebrity partnerships.
• Build customer-focused marketing plans tailored to diverse audience segments.
• Align marketing initiatives with business objectives and company vision.
• Collaborate closely with senior leadership and department heads to drive measurable business results.

Lead High-Impact Campaigns

• Manage end-of-end campaign planning and execution with excellence and precision.
• Oversee the creation of compelling content, including videos, digital assets, advertising materials, and promotional campaigns.
• Ensure every campaign is delivered on time, within budget, and to the highest standards.
• Evaluate major promotional activities and transform insights into future success stories.

Champion Brand Excellence

• Work closely with creative, media, and design teams to maintain a consistent and inspiring brand identity.
• Strengthen media relationships and maximize brand visibility across platforms.
• Oversee content development, editing, proofreading, and storytelling initiatives.
• Partners with purchasing and sales teams successfully launch new products and brands.
• Lead the planning and execution of launch events, media activations, and brand experiences.

Turning Data into Decisions

• Monitor campaign performance and optimize strategies for maximum impact.
• Track KPIs, customer engagement, and return on investment.
• Utilize website analytics and marketing technologies to uncover insights and opportunities.
• Deliver meaningful reports and presentations to senior management, translating data into actionable recommendations.

Inspiration and Develop Teams

• Lead, mentor, and motivate a talented marketing communications team.
• Facilitate brainstorming sessions that spark innovation and fresh thinking.
• Foster collaboration between creative, media, sales, and operational teams.
• Build a culture of accountability, creativity, and continuous improvement.

What You Bring to the Table:

• Bachelor’s degree in marketing, Media, Business Management, or a related field.
• MBA is highly desirable.
• Minimum 8 years of marketing experience, including at least 4 years in a leadership role.
• Proven success in managing and delivering multi-channel marketing campaigns.
• Strong experience with marketing automation and website analytics tools.
• Familiarity with project management platforms such as Asana or similar tools.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Strong understanding of social media platforms and content management systems.
• Fluent in English & Arabic
• Exceptional strategic thinking and analytical abilities.
• Strong understanding of customer insights and consumer behavior.
• Expertise in brand development, creative content production, and campaign execution.
• Deep knowledge of SEO, SEM, digital marketing, and social media best practices.
• Outstanding communication, storytelling, and presentation skills.
• Proven leadership capabilities with experience managing cross-functional teams.
• Ability to thrive under pressure, manage multiple priorities, and consistently deliver results.
• Passion for staying ahead of emerging marketing trends, technologies, and innovations.

Why Boutiqaat?

At Boutiqaat, you won’t just join a company you’ll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us?

Kickstart your career with hands‑on experience, expert mentorship, and real impact.